Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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PIRELLI IN PARLIAMENT ON SAFETY AND ENVIRONMENT

Pirelli in Parliament on safety and the environmentA Parliamentary audience yesterday for Chairman Marco Tronchetti Provera with the Transport Commission of the Camera dei Deputati, presided over by the Honourable Mario Valducci. The audience was part of a cycle of consultations by the representatives of the automotive sector of the Camera on the subjects of safety and the environment.

After an in-depth appraisal on the provisions of the Government for the support of the sector, the Chairman of Pirelli insisted on the need for a renewal of the tyre park in Italy in conformity with the European Union directive EU 201/43 CE: tyres of new generation, environmentally compatible and much more suited to the preservation of safety (roadholding and braking distances), eliminating tyres which are non-homologated, of greater pollution capability and unsafe.

In the view of Chairman Tronchetti Provera, it is fundamental that the competent authorities also control the roads for worn tyres: according to recent surveys by Inail and Assogomma, about four million vehicles are currently circulating on Italian roads with smooth, illegal and dangerous tyres. It is, naturally, necessary that there should be adequate sanctions.

In his audience, the Pirelli Chairman also insisted on the subject of anti-particulate filters to drastically reduce harmful emissions. The commission took note of the data and indications provided with lively interest, and assured the Chairman that there would be close examination of the subject and subsequent audiences.


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PIRELLI A "MODEL COMPANY"

The cover of Guerci's bookPirelli is one of the six Italian manufacturing companies that Carlo Mario Guerci* chose to present in the book ‘Why China should not create fear‘ as an example of an Italian multinational able to take up the challenges of emergent economies and transform them into advantages.

A powerful penchant for international development, continuous investment in technology, the search for people of high potential and a healthy financial position with reduced costs. These are the principal competitive elements that Pirelli has in common with Agusta, Westland, Ansaldo STS, Iveco, MAPEI and Tod’s, as well as the strength of a brand that grows with the ongoing of success of the business.

An invitation to all Italian industry to overcome the fear of Chinese competition and develop their own competitive strategy in new markets. An analysis of the complex scenario of the emerging economies, supported by an overview of successful cases – Pirelli among them – to hold high the flag of the Italian manufacturing industry.

*Carlo Mario Guerci (1938-2008) was Ordinary Professor of Political Economy at the Università degli Studi in Milan, president of Evidenze, a company of industrial analysis and strategies, and CESIT, (the Centre for Transport Systems Studies). For many years, he carried out an intense activity of consultancy for top management, operating for some of the major Italian and international companies.