PIRELLI PUBLISH ITS FOURTH SUSTAINABILITY REPORT
Download the Report 2008 (excerpt from the source “Group Annual Financial report 2008″).
THE MUSEUM OF RUBBER IS BORN IN MILAN
Rubber is a widely used material in our daily lives. Where does it come from? What is it for? How is it transformed?
To provide answers to these questions and more, the new interactivity area devoted to rubber was inaugurated this morning at the Leonardo da Vinci National Museum of Science and Technology in Milan.
In the great Italian techno-scientific museum, a space is now active that illustrates the cultivation, production and use of rubber in the past and today, with historical objects, multi-medial positions, audiovisuals and interactivity.
Today, more than half the rubber produced is used to make tyres. Among the objects on display, there had to be a contribution from Pirelli, which has donated an ultra-high performance P Zero 265/40 ZR 18 and 10 Pirelli Evo 21 scooter tyres plus a Tipo N from the 1913-15 period, one of the first tyres to use carbon black in its compound. Pirelli has also contributed to the production of a video on the cultivation of rubber, as well as having offered its scientific support for the creation of the area itself relative to tyres.
The new interactive area devoted to rubber, realised by the museum in partnership with Assocomaplast (the National Association of Constructors of Machines and Moulds for Plastic and Rubber Materials), with a contribution from the Lombardy Region and the Milan Chamber of Commerce, inaugurates a period of cooperation between these important Milanese institutions and Pirelli in a commitment to disseminate technological culture among the young generations.
Education is one of the fundamental objectives of the museum, a premise Pirelli shares with its constant attention to scholastic and university education.
To know more:
www.museoscienza.org
PIRELLI WORLD SUSTAINABILITY LEADER
For the second year in succession, Pirelli has become the world champion of sustainability in the ‘Auto Parts and Tyre’ sector.
This prestigious position has been confirmed once again by the Sam Group (Sustainable Asset Management), the world’s leading company in analysis for investment. Pirelli is shown as being in the first place overall in the ‘auto accessories and tyre’ section of the ’2009 Sustainability Yearbook’.
Important recognition for Pirelli, considering that this year’s 10th edition of the SAM Sustainability Yearbook is the most complete and authoritative publication in the world on sustainability trends and company performance. Of the 1,000 multinationals analysed, 357 were promoted in sustainability, indexed in 57 different sectors of business.
As well as the title ‘Sector Leader’, Pirelli has also received the honour of ‘Gold Class Company’ for scoring the highest number of points in the SAM Group’s severe evaluation.