Sustainability Channel

PIRELLI TYRE WINS THE '2009 NATIONAL AWARD FOR INNOVATION"

“For the strong contribution of innovation to the  business results, achieved through the integration of concepts and instruments of innovation into the daily activities of the personnel of all levels of the organisation”, Pirelli Tyre has won the 2009 ‘Companies for Innovation’ award as part of the ’2009 National Award for Innovation’ promoted by Confindustria.
For the points achieved and “for the dynamic and integrated innovation used as a lever for the involvement of the whole company, with a view to ensuring the growth and competitiveness at an international level”, Pirelli Tyre won the ‘Award of Awards’, together with other companies that distinguished themselves in the various selected national awards schemes.
The award, which has only been open to large companies from  this year, was recognised among the prizes within the framework of the ‘Award of Awards’, instituted in 2008 by the office of the Prime Minister to enhance the best capacity for innovation by companies, universities, administrations, institutions or single creators.
The awards ceremony took place yesterday afternoon in Rome at the Palazzo del Quirinale, where the chairman of Pirelli Marco Tronchetti Provera received the ’2009 National Award for Innovation’ from the Italian head of state, President of the Italian Republic Giorgio Napolitano.

ANTI-PARTICULATE PIRELLI FILTERS IN LISBON AND PORTO

Pirelli Eco Technology, the Pirelli Group subsidiary dedicated to technologies for lowering harmful emissions from diesel engines, has signed a memorandum of understanding with the Portuguese Ministries of Transportation and the Environment to test Feelpure anti-particulate filters on the public transit vehicles of Lisbon and Porto.
The MoU was signed yesterday in Lisbon by the CEO Pirelli Eco Technology, Bruno Tronchetti Provera, by the Secretary of State of the Portuguese Ministry of the Environment, Humberto Rosa, and by the Secretary of State of the Ministry of Transportation, Ana Paula Vitorino. The agreement calls for two phases of testing Feelpure anti-particulate filters, capable of reducing particle emissions from diesel-powered vehicles by more than 90%, resulting in a significant improvement in air quality. The first phase involves testing on the public transit vehicles of Lisbon, the second on those of Porto.
Meanwhile, in China, the conclusion of the testing phase begun in mid-2008 has opened the door to homologation and eventual commercialization of Feelpure anti-particulate filters there, with a potential market for 145,000 filtering systems in the city of Beijing alone.

PIRELLI AMONG THE TOP 100 BRANDS FOT THE REPUTATION INSTITUTE – NY

Reputation. That is the parameter on which they base the 2009 world classification styled by the Reputation Institute of New York, which places Pirelli among the top six most reliable Italian multinationals in the world.

Present in 29 countries, the Reputation Institute monitors over 600 companies of which they evaluate the quality of their products and services, financial performance, innovative character, leadership, work environment, social and ethical responsibility on the basis of the level of trust, admiration, esteem and respect accorded to them by public opinion.