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"PIRELLI WORLD" MAGAZINE: WORKING ON THE FUTURE

Pirelli World August 2009The new Pirelli World gives voice to the changes taking place in the various businesses of the Group, and interviews Marco Tronchetti Provera, chairman of Pirelli, and Maurizio Boiocchi, Pirelli Tyre’s director of Product development, who tell of the strategies, the projects and the people working on Pirelli’s future.

  • Green performance is the Group’s password by which to affront the recession and sustain global competitiveness. In Pirelli World, the commitment of Pirelli Eco Technology in Holland and China through interviews with Davide Fedeli and Francesco Ceriani.
  • Working Pirelli: 137 years of work in the factories of the world told by a book, an exhibition and a conference. The Pirelli Foundation is born for the promotion of Pirelli’s business culture.
  • The search for excellence never stops. At B.U. Moto they change the approach to sales with a new training programme for the whole commercial structure.
  • How do you achieve 40% of market share? The Petinsa-Pirelli case: focus on model distribution in Uruguay.
  • And then from Brazil the backstage pictures of the 2010 Cal, the Pirelli PZERO collection for the next season and much, much more…

Pirelli World nr 56 Aug09

 Pirelli World, an English language quarterly magazine targeted at the Group’s management around the world, is published in Milan and distributed to all Group  affiliates worldwide.


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PIRELLI CELEBRATES ITS 80 YEARS OF HISTORY IN BRAZIL

80 ANNI BRASILEEighty years of industrial and commercial presence in Brazil, celebrated with an exhibition-event entitled “80 years of history. A way to leadership”that covers the history of the Group in all sectors in which Pirelli is active. Industry first of all, but also sport, communication, social and cultural activities, which have left their mark in the collective memory of the country and often have crossed the national borders.

During a press conference at the Santo André factory in the State of San Paolo attended by the Brazilian Minister of Development, Industry and Commerce with Overseas, Miguel Jorge, representatives of the local institutions, the Consol General of Italy in Brazil, Marco Marsilli, the director of ICE of San Paolo, Giovanni Sacchi,the Chairman of the Pirelli Group, Marco Tronchetti Provera, Managing Director of Pirelli Tyre Francesco Gori and the CEO of Pirelli Pneus Latin America, Guillermo Kelly, new development plans were illustrated for the three-year period 2009-2011, which include a further investment in Brazil of 200 million dollars and an increase in production capacity.

The strategy of reinforcement in the area will consolidate the leadership of the Pirelli Group in South American markets. The new investments will permit an increase in production of 20% in car and motorcycle tyres. Brazil, where Pirelli has been present since 1929, is a country determined by the strategy of growth of the Group. The country is the leading car and truck market on the South American continent and is one of the largest at a world level. 


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CONFERENCE AT THE CHAMBER ON THE BOOK 'PIRELLI – STORIES OF WORK'

"Pirelli Stories of Work" presented at the Italian ChamberIn many ways, Pirelli is one of the most prestigious symbols of Italian industry“. With these words, the president of the Chamber of Deputies, Gianfranco Fini, opened “Stories and actualities of work in the experience of a great Italian company”, a conference that took place Wednesday afternoon at Palazzo Montecitorio, Rome, with the participation of the Honourable Sergio Cofferati, economist Jean Paul Fitoussi, the Minister of the Economy Giulio Tremonti and the chairman of the Pirelli Group, Marco Tronchetti Provera.

The conference, in which members of the political, union, culture and entrepreneurial worlds took part at the invitation of the President of the Chamber, was born of the recent publication of “PIRELLI – STORIES OF WORK. Men, machines and ideas”, a book produced by Pirelli and published by Mondadori, which covers 136 years of the company’s history, recounting the social and economic reality of the country.

‘Internationalisation’, ‘technological innovation’ and ‘moral stature’, the values of Pirelli on which President Fini paused in his introductory speech, before handing over to Marco Tronchetti Provera, chairman of the Pirelli Group, who reminded the audience at the Sala della Regina that ‘passion’, ‘sense of belonging’ and ‘competence’ have enabled Pirelli to continue to be a bearer of innovation over time.

Of an anthropological, economic and social type, the contribution of Jean Paul Fitoussi, author of one of the three prefaces of the book (the others were by the writer  Erri De Luca and Antonio Calabrò, Pirelli’s director of Institutional Affairs and External Relations), remarked on how “one cannot imagine the future of the world without the wheel“, because “the wheel is an indispensable instrument that enables man to move about, like glasses are to reading”.

An unusual book, particularly courageous, also of great usefulness“, was the comment of Sergio Cofferati, who in his speech recalled Leopoldo Pirelli as one of the most avant garde contributors to the debate on the social conflicts of industrial civilisation.

Lastly, the remarks of the Minister of the Economy, Giulio Tremonti, who directed the attention of the audience to the importance of the patrimonial account in evaluating a company, an account that gives back the historic patrimony of a company, ‘photographing’ in that way a system of values and the values themselves that its financial account does not contemplate. A sophisticated metaphor for administrators, for whom the Minister recalled how ‘competence and prudence’ are at the basis of a successful management.

The conference concluded with the wish, on the part by President Gianfranco Fini, for at least another 136 years of life for Pirelli.
An extremely important afternoon for the Group which, in the splendour of the Sala della Regina, gave voice to the work of all the Pirelliani, advocates of a model history for the economy, but also for the social and cultural life of Italy and the world.



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