Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Pirelli World August 2009The new Pirelli World gives voice to the changes taking place in the various businesses of the Group, and interviews Marco Tronchetti Provera, chairman of Pirelli, and Maurizio Boiocchi, Pirelli Tyre’s director of Product development, who tell of the strategies, the projects and the people working on Pirelli’s future.

  • Green performance is the Group’s password by which to affront the recession and sustain global competitiveness. In Pirelli World, the commitment of Pirelli Eco Technology in Holland and China through interviews with Davide Fedeli and Francesco Ceriani.
  • Working Pirelli: 137 years of work in the factories of the world told by a book, an exhibition and a conference. The Pirelli Foundation is born for the promotion of Pirelli’s business culture.
  • The search for excellence never stops. At B.U. Moto they change the approach to sales with a new training programme for the whole commercial structure.
  • How do you achieve 40% of market share? The Petinsa-Pirelli case: focus on model distribution in Uruguay.
  • And then from Brazil the backstage pictures of the 2010 Cal, the Pirelli PZERO collection for the next season and much, much more…

Pirelli World nr 56 Aug09

 Pirelli World, an English language quarterly magazine targeted at the Group’s management around the world, is published in Milan and distributed to all Group  affiliates worldwide.

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Pirelli Chairman M. Tronchetti and Italian President Giorgio NapolitanoFor the strong contribution of innovation to the  business results, achieved through the integration of concepts and instruments of innovation into the daily activities of the personnel of all levels of the organisation”, Pirelli Tyre has won the 2009 ‘Companies for Innovation’ award as part of the ’2009 National Award for Innovation’ promoted by Confindustria.
For the points achieved and “for the dynamic and integrated innovation used as a lever for the involvement of the whole company, with a view to ensuring the growth and competitiveness at an international level”, Pirelli Tyre won the ‘Award of Awards’, together with other companies that distinguished themselves in the various selected national awards schemes.
The award, which has only been open to large companies from  this year, was recognised among the prizes within the framework of the ‘Award of Awards’, instituted in 2008 by the office of the Prime Minister to enhance the best capacity for innovation by companies, universities, administrations, institutions or single creators.
The awards ceremony took place yesterday afternoon in Rome at the Palazzo del Quirinale, where the chairman of Pirelli Marco Tronchetti Provera received the ’2009 National Award for Innovation’ from the Italian head of state, President of the Italian Republic Giorgio Napolitano.

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Catherine Kirk, Trade & Consumer Marketing Manager Pirelli UK Tyres Ltd, receives the Auto Express Tyre of the Year Award 2009Pirelli triumphs in UK. The P Zero™ has beaten three other competitor brands to win the Auto Express Tyre of the Year Award for 2009.
Comprising several disciplines, including braking and handling in the wet and dry, aquaplaning, rolling resistance and price, the P Zero™ performed exceptionally well, resulting in Pirelli being voted the overall winner.
Auto Express commented: “Designing tyres is all about trading off performance in one area for a gain in another However, Pirelli has certainly hit on a winning compromise here, as the P Zero™ starred not only in the wet, but also in the dry. It topped the times on both handling tracks, plus got the honours in curved aquaplaning. No wonder it inspires confidence when the heavens open. A great all-rounder that thoroughly deserves a place on your car.”