Gold plaques for three product patents, two for the production process and three for materials were presented at the Castello degli Arcimboldi, Bicocca, on Thursday 26 November. The winners were 17 inventors of Pirelli Tyre and Parts, who received their plaques from the chairman of Pirelli, Marco Tronchetti Provera. Speakers who described the importance of the award-winning inventions were Francesco Gori, managing director of Pirelli Tyre and director general of Tyre and Parts, Pier Giovanni Giannesi, director of Industrial Property, and Maurizio Boiocchi, Pirelli Tyre Product director.

For the inventors of Pirelli Tyre, Pirelli Labs and Pirelli & C. Eco Technology, authors of the 53 patents deposited in 2008, there was the silver plaque ceremony on Monday 30 November in the Auditorium of the Pirelli Tyre Building, Bicocca. Speakers at that ceremony were Francesco Gori, Pier Giovanni Giannesi, Bruno Tronchetti Provera, managing director of Pirelli & C. Eco Technology, Maurizio Boiocchi and Enrico Albizzati of Pirelli Labs.

The awards scheme, launched by Confindustria (the Confederation of Italian Industry) in collaboration with APQI – Associazione Premio Qualità Italia (the Quality Award Association of Italy) and a number of experts of the sector, has as its objective to make known and diffuse organisational and strategic models oriented toward growth through innovation.

The Premio was received on behalf of Pirelli Tyre by Maurizio Boiocchi, head of the company’s Product Development. The ceremony was attended by the President of the Italian Republic Giorgio Napolitano, the president of Confindustria Emma Marcegaglia, the vice-president for Research&Innovation Diana Bracco and Mariastella Gelmini, Minister of Education, as a testimony to the authorititativeness of this initiative, now in its third year.

To know more and to listen to the interview to M. Boiocchi (available in Italian only):

http://www.confindustriaixi.it

Pirelli Latin America has launched a quality week. A packed programme of activities concentrated on the subject of quality with a 360° approach is taking place from 9-13 November in the factories of Brazil, Argentina and Venezuela.

Guided visits of production, to the test facility at Sumaré, to Pirelli dealers and suppliers; the five days will also include special lessons devoted to ‘effective actions’ for quality and how to motivate a people toward their realisation.

An innovative way to manage the subject of quality. The main objective of this week is to increase the attention and knowledge of everyone concerning quality, which is an integral part of the companies’ daily lives. 

This is a commitment that necessitates continuous attention, verification and updating due to the complexity of constant changes of the economy, society and the environment.

In step with the evolution of the market, Pirelli Tyre renews its programmatic commitment with the guidelines of the new 2009 Quality policy. Principles, but also instrumental indications for its implementation, due to the involvement of the people and their fundamental role in the promotion of the culture of quality.

Quality Policy 2009 Tyre

The reorganization will allow for significant downsizing of the corporate level structures, with savings, once the reorganization is completed, of at least 10 million euros on an annual basis starting in 2010, and regrouping of operating activities necessary for growth of the core business: tyres (Pirelli Tyre) and filters (Pirelli Eco Technology) within the new Department, thus ensuring one single management of corporate processes. This Department will incorporate the activities of Purchasing, Administration and Control, Pirelli Labs, Advertising and Events, Human Resources, Health, Safety & Environment (which also reports to the Group General Counsel), and the Service Centers for information technology and administrative activities.

In addition to the new Department, the following will report directly to the Chairman:

• the Group General Counsel, Francesco Chiappetta, who will be in charge of, in addition to Legal and Corporate Affairs, Group Compliance, the Risk Officer, Industrial Property, and Security;
• the Finance Department, led by Francesco Tanzi, who joins the Group and who will be in charge of Finance, Tax, Budget, Risk Management and M&A. Francesco Tanzi was also appointed by the Board of Directors to be the Manager mandated to draft corporate accounting documents;
• the Institutional and Cultural Affairs Department, headed by Antonio Calabrò;
• the Image and Brand Extension Department, headed by Andrea Imperiali;
• the Investor Relations Department, headed by Valeria Leone;
• the Media Communications Department, headed by Maurizio Abet.

The following will also report directly to the Chairman: Maurizio Sala, as Group Controller (also in charge of Administration and Control for Pirelli Tyre); Human Resources, headed by Fabrizio Rutschmann, for HR strategy and senior management HR; Internal Audit, headed by Maurizio Bonzi; Pirelli Broadband Solutions; Pirelli Ambiente and PZero.

In line with the focus on industrial activities, the reorganization includes closing the Operations Department, headed by Claudio De Conto, who managed with skill and authority the roles and functions assigned to him in recent years. Claudio De Conto, who participated in mapping out the above-indicated Group reorganization, will now focus his activity, as CEO Finance, on Pirelli Real Estate. Together with the other CEO of Pirelli RE, Giulio Malfatto, Claudio De Conto will continue to manage the positive turnaround process underway.

To download the .pdf document, please access Press Release section of our site.

• with the the Italian Ministry for the Environment, Land and Sea, the Ministry of Environmental Protection of the People’s Republic of China in the presence of the Italian Minister, Stefania Prestigiacomo, Chinese authorities, and the Chairman of the Pirelli Group, Marco Tronchetti Provera. The agreement foresees collaboration among the three parties in development of projects for distribution of filter systems for reduction of particulate emissions from diesel vehicles already in circulation (‘retrofit’) and introduction of technologies and advanced products, as the Pirelli products have been shown to be following tests and pilot projects already completed. Part of the environmental cooperation program launched by the two ministries in 2000, the agreement  focuses on the five provinces recently singled out by the Chinese government for adoption of measures to limit circulation of polluting vehicles, among which Shandong (the location of the Pirelli plant).

   

• between the Italian Ministry for the Environment, Land and Sea, the Municipality of Beijing and Pirelli Eco Technology to support installation of filters on polluting vehicles circulating in Beijing, is part of this commitment. The agreement follows the completion of a pilot project launched in 2008, which brought homologation of the filters produced by the Pirelli Group, thanks to their particular technological characteristics. The city of Beijing has already ordered a significant quantity of  Pirelli Eco Technology filter systems which will be fitted on buses in the capital city.

   

•  with Hixih Group (previously the Yinhe Group), already a partner of Pirelli since 2005 in tyre manufacturing, to build a plant for manufacturing of filters in Yanzhou, in the province of Shandong.

   

The new factory, whose construction is expected to begin in the first quarter of  2010, will be located in the same area where the manufacturing sites developed by the two partners for production of truck and car tyres were built, and will thus create a diversified industrial hub able to profit from synergies in manufacturing and distribution of the two products. The investment, already included in the 2009-2011 industrial plan, will take into account the evolution of the market and could reach 50 million euros in three years, with manufacturing capacity of around 100,000 filters per year and approximately 1200 employees. The industrial site currently uses advanced manufacturing technology and represents a manufacturing, logistics and commercial hub for the entire Asia-Pacific region for the Pirelli Group. Today about 60% of Pirelli’s overall production in China is for the local market, while the remaining 40% is exported to other Asia-Pacific markets.

• Green performance is the Group’s password by which to affront the recession and sustain global competitiveness. In Pirelli World, the commitment of Pirelli Eco Technology in Holland and China through interviews with Davide Fedeli and Francesco Ceriani.
• Working Pirelli: 137 years of work in the factories of the world told by a book, an exhibition and a conference. The Pirelli Foundation is born for the promotion of Pirelli’s business culture.
• The search for excellence never stops. At B.U. Moto they change the approach to sales with a new training programme for the whole commercial structure.
• How do you achieve 40% of market share? The Petinsa-Pirelli case: focus on model distribution in Uruguay.
• And then from Brazil the backstage pictures of the 2010 Cal, the Pirelli PZERO collection for the next season and much, much more…

Pirelli World nr 56 Aug09

 Pirelli World, an English language quarterly magazine targeted at the Group’s management around the world, is published in Milan and distributed to all Group  affiliates worldwide.

The new Regional is a revolutionary tyre able to combine two points of view that, until recently, seemed irreconcilable: the severe norms in favour of the environment and the needs of the client. FR:01 for directional axles and TR:01 for traction axles anticipate the norm concerning respect for the environment, at the same time satisfying request for a reduction in the costs of management coming from clients due to greater mileage, reduction in fuel consumption, remouldability and respect for the environment, as emphasised by the Ecoimpact icon on the sidewall of the tyre.

The Bolognese event was also the right occasion on which to introduce a packet of new services in support of the operators: the Pirelli Retreading System, the renewed Pirelli system for remoulding tyres, the assistance on the road CQ24 International and Credit Tyre, the financing system for fleets and dealers.

Truck, the Pirelli Group’s new three-monthly magazine devoted to the world of transport, was also presented to the public and opens a channel of communication between the company and end users for continuous updating and closer examination of product innovations and the needs of the client. Tyres of the R:01 series were donated to the Civil Defence organisation at Aquila to equip the heavy vehicles of the Fire Service.