Sustainability Channel

TYRE CAMPUS IN YANZHOU INAUGURATED

The new Pirelli Tyre Campus is dedicated to improve the interactions between all the Functions in the Company as well as to the development of technical skills on Product and Services for both Car and Truck Tyre business.

It is the pivot of the Formation Courses, which are able to create actions to guarantee the competence necessary for a perfect professionalism in both areas: Commercial and Technical.

Together with the Tyre Campus Training Centre based at the Istituto Piero Pirelli in Milan, this new initiative confirms the effort that Pirelli Tyres put on continuous training of its internal and external resources as a fundamental element for continuous product and technology innovation of Pirelli Tyres.

The Pirelli China CEO, Mr. Giuseppe Cattaneo indicated that “The inauguration of the Tyre Campus has further marked the commitment of Pirelli to play a leading role in the tyre industry especially in the high end segment. Apart from the tyre industry, the auto industry including OE customers and Car Concessionaires will also benefit from Pirelli Tyre Campus’s training program and better equipped with advanced tyre technology and professionalism.”

In 2009, an estimate of 500 trainees from Car and Truck Tyre Distributors, Key Dealers and Pirelli employees will attend the training program. Eventually, the training will be extended to cover the auto industry and end users too.

In the near future, the Pirelli Tyre Campus will train Pirelli’s distributors, dealer as well as related business associates from other Asian countries.

About Pirelli Tyre Campus
Today, Pirelli Tyre Campus is already present in many important countries such as Italy, Turkey, Brazil and Egypt. Since 2005, the Pirelli Tyre Campus has been involving over 2,000 dealers, customers and sellers from Europe, Russia, Romania, Egypt and Africa. Tyre Campus received also important recognition by external organizations and institutions: Mercedes, Volkswagen Group, Skoda, Ford, Fiat and many others public company.

CARBON-FREE RACING: THE FIRST SERIES EMPOWERED BY PIRELLI

An innovative approach to motorsports, the Volkswagen Jetta TDI Cup was founded in 2008 and is comprised of 30 factory-prepared and managed 2009 clean-diesel Jetta TDIs piloted by relatively unknown talented drivers aged 16 to 26.

The concept of the Jetta TDI Cup is as revolutionary as the cars raced, and each is powered by a 2.0- liter four-cylinder TDI clean diesel engine. The 2009 Jetta TDI clean diesel that the race car is based on was awarded the 2009 Green Car of the Year award by Green Car Journal.  In addition, Volkswagen has partnered with Carbonfund.org to certify the entire race series as carbon free, highlighting VW’s dedication to keeping our environment clean and carbon free – a dedication shared by Pirelli. 
Pirelli’s  participation  in the Jetta TDI Cup is an important component in the continuation of the Pirelli Group’s goal of creating more “eco-compatible” products, supporting more “green” projects and taking an active role in responsible eco-education through this series and through collaboration between Pirelli’s Silvio Tronchetti Provera Foundation and the universities and companies it partners with.
“This series is a very important part of our Motorsport growth in North America as it provides a platform to introduce young developing talent to our brand while reducing the impact motorsport has on the environment,” said Rafael Navarro, Pirelli Tire North America’s Director of Motorsport and Media Communications.  “Having the ability to support young talent in their progression in racing is one of the hallmarks of over a century of Pirelli Motorsport Heritage.”
“With the Jetta TDI Cup, we are preparing drivers for a career in motorsports and the 2009 schedule will be an impressive resume builder for them,” Volkswagen of America Motorsport Manager Clark Campbell said.”I’m looking forward to seeing our clean diesel Jetta TDIs on the track with Pirelli tires and in front of racing fans across North America.”