<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	>

<channel>
	<title>Sustainability Channel RSS &#187; Celebration ..</title>
	<atom:link href="http:///corporate/en/channel/sustainability/tag/celebration/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.pirelli.com/corporate/en/channel/sustainability</link>
	<description>Sustainability Channel RSS</description>
	<pubDate>Tue, 31 Jan 2012 12:56:17 +0000</pubDate>
	<generator>http://wordpress.org/?v=3.0.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Road safety: a European priority</title>
		<link>http://www.pirelli.com/corporate/en/channel/sustainability/2009/12/03/road-safety-a-european-priority/</link>
		<comments>/corporate/en/channel/sustainability/2009/12/03/road-safety-a-european-priority/#comments</comments>
        <pubDate>Thu, 03 Dec 2009 11:46:32 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[External Community]]></category>
		<category><![CDATA[Institutional]]></category>
		<category><![CDATA[Safety]]></category>
		<category><![CDATA[Tyre]]></category>
		<category><![CDATA[Auto]]></category>
		<category><![CDATA[Celebration]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[High performance tyre]]></category>
		<category><![CDATA[Institutions]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Target]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Values]]></category>

		<guid isPermaLink="false">/corporate/en/channel/sustainability/?p=592</guid>
<description><![CDATA[<p><strong><em><a href="/corporate/en/channel/sustainability/files/2009/12/sust_russia1.jpg"></a></em></strong></p>
<p><img class="size-full wp-image-610   alignright" src="/corporate/en/channel/sustainability/files/2009/12/sust_sicurezza.jpg" alt="In the photograph, from the left: Antonio Tajani, vice-president of the European Commission, Michèle Merli, French inter-ministerial delegate for road safety, and Francesco Gori, managing director of Pirelli Tyre, director general of Tyre and Parts and president of the ETRMA." width="200" height="138" /><strong>Francesco Gori</strong>, managing director of Pirelli Tyre and director general of Tyre and Parts, spoke as president of the ETRMA (European Tyre and Rubber Manufacturers’ Association) at the international <strong>conference on road safety</strong>, which took place on Wednesday 2 December at the <strong>European Commission</strong> in Brussels.</p>
<p> </p>
<p>Inaugurated by vice-president Antonio Tajani, the European Transport Commissioner, the conference presented the guidelines of its <strong>new action plan for road safety for the period 2011-2020</strong> and sought the commitment of everyone – institutions, experts, companies, citizens – in pursuit of the objective of a reduction in the number of victims of road accidents.</p>
<p>Francesco Gori, special testimonial at the session on the safety of vehicles and the infrastructure, presented the priorities of the ETRMA, placing an accent on the fundamental role of the tyre, the only point of contact between the vehicle and the road. Checking tyre pressures, the use of winter tyres and of homologated tyres were among the crucial components for travelling in safety.</p>
<p><strong>To know more:</strong></p>
<p><a href="http://ec.europa.eu/road%20safety/" target="_blank">http://ec.europa.eu//road safety/</a> </p>
<p><a href="http://www.erscharter.eu/" target="_blank">http://www.erscharter.eu/</a></p>
]]></description>
		<wfw:commentRss>/corporate/en/channel/sustainability/2009/12/03/road-safety-a-european-priority/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Pirelli Russia project grows with Rome’s agreement</title>
		<link>http://www.pirelli.com/corporate/en/channel/sustainability/2009/12/03/the-pirelli-russia-project-grows-with-rome%e2%80%99s-agreement/</link>
		<comments>/corporate/en/channel/sustainability/2009/12/03/the-pirelli-russia-project-grows-with-rome%e2%80%99s-agreement/#comments</comments>
        <pubDate>Thu, 03 Dec 2009 10:01:34 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[External Community]]></category>
		<category><![CDATA[Governance]]></category>
		<category><![CDATA[Group]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Industrial plant]]></category>
		<category><![CDATA[Institutional]]></category>
		<category><![CDATA[Institutions]]></category>
		<category><![CDATA[Investors and Financial Community]]></category>
		<category><![CDATA[Stakeholders]]></category>
		<category><![CDATA[Suppliers]]></category>
		<category><![CDATA[Tyre]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Celebration]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Russia]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">/corporate/en/channel/sustainability/?p=614</guid>
<description><![CDATA[<p><strong><em><a href="/corporate/en/channel/sustainability/files/2009/12/sust_russia1.jpg"><img class="alignright size-full wp-image-600" style="margin-left: 5px;margin-right: 5px" src="/corporate/en/channel/sustainability/files/2009/12/sust_russia1.jpg" alt="sust_russia" width="180" height="118" /></a>The acquisition of an already existing factory in addition to building a new industrial plant<br />
</em></strong>Today, <strong>Pirelli</strong> and <strong>Russian Techonologies</strong> signed in Rome a new agreement for the production of tyres and steelcord in Russia.</p>
<p> </p>
<p>In addition to the plan already announced by the Parties to build <strong>a new industrial plant</strong> in the Russian region of Samara in the second half of 2010, the new agreement foresees the acquisition of an already existing factory, which is currently being identified among some potentially interesting Russian enterprises. It is foreseen that the acquisition will take place in 2010.</p>
<p>The agreement was signed today in Rome in the presence of Russian President <strong>Dmitry Medvedev</strong> and Italian Prime Minister <strong>Silvio Berlusconi</strong>, by the Director General of Russian Technologies <strong>Sergey Chemezov</strong> and the Chairman of the Pirelli Group <strong>Marco Tronchetti Provera</strong>.</p>
<p> The new industrial hub will be established on the territory of <strong>Togliatti</strong><strong> industrial technology park</strong> (<strong>Samara region</strong>).</p>
<p> The hub establishment will begin as soon as the Russian authorities make the decision on the area for production of automotive components, which is expected in the second half of 2010. The new factory will be built in two phases. In the first phase a factory for radial tyres for industrial vehicles will be built. The second phase foresees a factory to manufacture <strong>steelcord</strong>. At full capacity, the industrial hub will employ about 1500 workers.</p>
<p> In the five-year period, the new factories together with the expected acquisition will guarantee manufacturing capacity of more than 4 million pieces, as foreseen by the initial plans. Total resources to be committed by the joint venture, in line with what has already been announced, will amount to about 300 million euros.<span> <br />
<img src="/corporate/en/channel/sustainability/files/2009/10/icon_pdf.gif" alt="" /><a href="/corporate/en/channel/sustainability/files/2009/12/comunicato_stampa_PIRRUSTECH031209.pdf">Download the Press Release (PDF Version)</a></span></p>
]]></description>
		<wfw:commentRss>/corporate/en/channel/sustainability/2009/12/03/the-pirelli-russia-project-grows-with-rome%e2%80%99s-agreement/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tyre and Parts signs the Copenhagen Communiqué</title>
		<link>http://www.pirelli.com/corporate/en/channel/sustainability/2009/12/02/tyre-and-parts-signs-the-copenhagen-communique/</link>
		<comments>/corporate/en/channel/sustainability/2009/12/02/tyre-and-parts-signs-the-copenhagen-communique/#comments</comments>
        <pubDate>Wed, 02 Dec 2009 13:31:47 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[External Community]]></category>
		<category><![CDATA[Group]]></category>
		<category><![CDATA[Pirelli & Sustainable Development]]></category>
		<category><![CDATA[Stakeholders]]></category>
		<category><![CDATA[Tyre]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Celebration]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Eco-impact]]></category>
		<category><![CDATA[Eco-sustainable]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Institutions]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Values]]></category>

		<guid isPermaLink="false">/corporate/en/channel/sustainability/?p=576</guid>
<description><![CDATA[<p><strong><a href="/corporate/en/channel/sustainability/files/2009/12/ComunicatoCopenaghen.jpg"><img class="alignright size-full wp-image-571" src="/corporate/en/channel/sustainability/files/2009/12/ComunicatoCopenaghen.jpg" alt="ComunicatoCopenaghen" width="169" height="97" /></a>Pirelli Tyres and Parts</strong> has adhered to the <strong>Copenhagen Communiqué</strong>, the initiative promoted by the British organisation the <strong>Prince of Wales’s Corporate Leaders’ Group on Climate Change</strong> and supported by over 500 companies at a world level.</p>
<p>The objective of the commitment: develop new policies – in particular for the control of CO2 emissions – as a response to the urgency of the question of climate change.</p>
<p>The basic structure of the agreement envisages:</p>
<ul>
<li>a maximum limit of global emissions and a long term procedure for the reduction of all gas sourced emissions of greenhouse effect for the period 2013-2050.</li>
<li>immediate commitment by the industrialised countries for the ‘de-carbonisation’ of the economy</li>
<li>intervention by the developing countries to delineate a plan for the reduction of emissions.</li>
</ul>
<p><img src="/corporate/en/channel/sustainability/files/2009/10/icon_pdf.gif" alt="" /> <a href="/corporate/en/channel/sustainability/files/2009/12/Copenhagen-communique-en.pdf">To read the text of the Communiqué, download the pdf</a></p>
<p>The Copenhagen Communiqué will be presented at the next <strong>United Nations Conference on the climate</strong> due to take place from 7 December. Pirelli Tyre and Parts, together with ENEL and Telecom, is among the Italian signatories of the paper, a testimony to the Group’s commitment to a sustainable environment.</p>
<p>In 2007, <strong>Pirelli Tyre</strong> had already adhered to the <strong>Bali Communiqué</strong> on the occasion of the United Nations Conference there on climatic change, together with 150 other international companies, a document for concrete strategic development through joint intervention of governments for an exhaustive world agreement on the climate.</p>
<p>To know more: <strong><a href="http://www.copenhagencommunique.com/">http://www.copenhagencommunique.com/</a> </strong></p>
]]></description>
		<wfw:commentRss>/corporate/en/channel/sustainability/2009/12/02/tyre-and-parts-signs-the-copenhagen-communique/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Premio alle Invenzioni: the patents of Bicocca</title>
		<link>http://www.pirelli.com/corporate/en/channel/sustainability/2009/12/01/premio-alle-invenzioni-the-patents-of-bicocca/</link>
		<comments>/corporate/en/channel/sustainability/2009/12/01/premio-alle-invenzioni-the-patents-of-bicocca/#comments</comments>
        <pubDate>Tue, 01 Dec 2009 13:16:34 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Business Sectors]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Stakeholders]]></category>
		<category><![CDATA[Tyre]]></category>
		<category><![CDATA[Award]]></category>
		<category><![CDATA[Celebration]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Eco-sustainable]]></category>
		<category><![CDATA[Employee]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[Pirelli Group]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">/corporate/en/channel/sustainability/?p=572</guid>
<description><![CDATA[<p><img class="alignright size-full wp-image-570" style="margin: 5px" src="/corporate/en/channel/sustainability/files/2009/12/PremioInvenzioni.jpg" alt="PremioInvenzioni" width="191" height="136" />With eight patents selected from those conceded and 53 requests for patents deposited during the course of 2008, this year Pirelli also celebrated its innovative ability with the Awards for Inventions ceremony and the traditional presentation of gold and silver plaques.</p>
<p>Gold plaques for three product patents, two for the production process and three for materials were presented at the Castello degli Arcimboldi, Bicocca, on Thursday 26 November. The winners were 17 inventors of Pirelli Tyre and Parts, who received their plaques from the chairman of Pirelli, Marco Tronchetti Provera. Speakers who described the importance of the award-winning inventions were Francesco Gori, managing director of Pirelli Tyre and director general of Tyre and Parts, Pier Giovanni Giannesi, director of Industrial Property, and Maurizio Boiocchi, Pirelli Tyre Product director.</p>
<p>For the inventors of Pirelli Tyre, Pirelli Labs and Pirelli &amp; C. Eco Technology, authors of the 53 patents deposited in 2008, there was the silver plaque ceremony on Monday 30 November in the Auditorium of the Pirelli Tyre Building, Bicocca. Speakers at that ceremony were Francesco Gori, Pier Giovanni Giannesi, Bruno Tronchetti Provera, managing director of Pirelli &amp; C. Eco Technology, Maurizio Boiocchi and Enrico Albizzati of Pirelli Labs.</p>
]]></description>
		<wfw:commentRss>/corporate/en/channel/sustainability/2009/12/01/premio-alle-invenzioni-the-patents-of-bicocca/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pirelli ‘2009 top investor in China’</title>
		<link>http://www.pirelli.com/corporate/en/channel/sustainability/2009/11/30/pirelli-%e2%80%982009-top-investor-in-china%e2%80%99/</link>
		<comments>/corporate/en/channel/sustainability/2009/11/30/pirelli-%e2%80%982009-top-investor-in-china%e2%80%99/#comments</comments>
        <pubDate>Mon, 30 Nov 2009 12:07:08 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Business Sectors]]></category>
		<category><![CDATA[EcoTechnology]]></category>
		<category><![CDATA[Group]]></category>
		<category><![CDATA[Institutional]]></category>
		<category><![CDATA[Investors and Financial Community]]></category>
		<category><![CDATA[Socially Responsible Investing]]></category>
		<category><![CDATA[Tyre]]></category>
		<category><![CDATA[2009 China Awards]]></category>
		<category><![CDATA[2009 Top Investor in China award]]></category>
		<category><![CDATA[Award]]></category>
		<category><![CDATA[Celebration]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Governance]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">/corporate/en/channel/sustainability/?p=561</guid>
<description><![CDATA[<p>For “<strong>knowing best how to gather opportunities in the Chinese market</strong>”, Pirelli was presented with the <strong>2009<img class="size-full wp-image-564 alignright" style="margin: 0px 5px" src="/corporate/en/channel/sustainability/files/2009/12/China-Awards-2009_thumb1.jpg" alt="China-Awards-2009" width="130" height="70" /></strong> <strong>Top Investor in China award</strong> in Milan on Wednesday 25 November as part of the <strong>2009 China Awards</strong> organised by the Italy-China Foundation. A special evening which took place under the patronage of Italy’s Ministry for Economic Development and its Foreign Ministry in partnership with Italian Chamber of Commerce in China with a contribution of the Intesa San Paolo Bank, which saw Pirelli, together with other companies including Brembo, Italcementi and Iveco, as protagonists of Italian entrepreneurial activity, which had distinguished itself for the importance of its investments in China. The presentation of <strong>2009 China Awards</strong> took place during a charity dinner, the proceeds from which will be donated to the Lifeline Express project, a hospital train that travels the most remote regions of China to cure cataracts.</p>
]]></description>
		<wfw:commentRss>/corporate/en/channel/sustainability/2009/11/30/pirelli-%e2%80%982009-top-investor-in-china%e2%80%99/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Swiss motorists prefer Pirelli &#8211; P lunga is the year’s best tyre brand for the fourth consecutive year according to ‘Auto Illustrierte’ readers</title>
		<link>http://www.pirelli.com/corporate/en/channel/sustainability/2009/11/17/swiss-motorists-prefer-pirelli-p-lunga-is-the-year%e2%80%99s-best-tyre-brand-for-the-fourth-consecutive-year-according-to-%e2%80%98auto-illustrierte%e2%80%99-readers/</link>
		<comments>/corporate/en/channel/sustainability/2009/11/17/swiss-motorists-prefer-pirelli-p-lunga-is-the-year%e2%80%99s-best-tyre-brand-for-the-fourth-consecutive-year-according-to-%e2%80%98auto-illustrierte%e2%80%99-readers/#comments</comments>
        <pubDate>Tue, 17 Nov 2009 20:00:15 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Business Sectors]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Investors and Financial Community]]></category>
		<category><![CDATA[Socially Responsible Investing]]></category>
		<category><![CDATA[Stakeholders]]></category>
		<category><![CDATA[Tyre]]></category>
		<category><![CDATA[Auto]]></category>
		<category><![CDATA[Award]]></category>
		<category><![CDATA[Best]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Celebration]]></category>
		<category><![CDATA[Eco-sustainable]]></category>
		<category><![CDATA[Energy saving]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[High performance tyre]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Rating]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">/corporate/en/channel/sustainability/?p=544</guid>
<description><![CDATA[<p>For the fourth consecutive year, Pirelli has won the <strong>‘Best Tuning Cars &amp; Best Brands 2009’</strong>,  the contest most liked by the readers of <strong>‘Auto Illustrierte’</strong> (AI), the prestigious independent Swiss motoring magazine. In a survey involving over 2,000 readers, Pirelli was declared the best tyre brand of 2009.<img class="size-full wp-image-545 alignleft" style="margin: 10px" src="/corporate/en/channel/sustainability/files/2009/11/Press_Automobilisti-svizzeri1.jpg" alt="Press_Automobilisti-svizzeri" width="200" height="151" /></p>
<p>The ‘Best Brand’ contest has by now become an important institution of AI magazine, especially for tuning enthusiasts. <strong>Dieter Jermann</strong>, Director Swiss Market, Pirelli Tyre (Europe) SA, personally received the ‘Best Brand Award 2009’ during the l’Auto Zürich Car Show, the most important and most visited car fair in German Switzerland, which took place in the city from 5-8 November.</p>
]]></description>
		<wfw:commentRss>/corporate/en/channel/sustainability/2009/11/17/swiss-motorists-prefer-pirelli-p-lunga-is-the-year%e2%80%99s-best-tyre-brand-for-the-fourth-consecutive-year-according-to-%e2%80%98auto-illustrierte%e2%80%99-readers/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pirelli Tyre receives the Innovation Award in the &quot;Day of Research&quot;</title>
		<link>http://www.pirelli.com/corporate/en/channel/sustainability/2009/11/12/pirelli-tyre-receives-the-innovation-award-in-the-day-of-research/</link>
		<comments>/corporate/en/channel/sustainability/2009/11/12/pirelli-tyre-receives-the-innovation-award-in-the-day-of-research/#comments</comments>
        <pubDate>Thu, 12 Nov 2009 19:30:33 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Institutions]]></category>
		<category><![CDATA[Investors and Financial Community]]></category>
		<category><![CDATA[Suppliers]]></category>
		<category><![CDATA[Tyre]]></category>
		<category><![CDATA[Award]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Celebration]]></category>
		<category><![CDATA[Eco-sustainable]]></category>
		<category><![CDATA[Energy saving]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">/corporate/en/channel/sustainability/?p=503</guid>
<description><![CDATA[<p style="text-align: left"><img class="alignleft size-full wp-image-509" style="margin: 10px" src="/corporate/en/channel/sustainability/files/2009/11/Imprese-per-Innovazione_logo1.jpg" alt="Imprese per Innovazione_logo" width="142" height="93" />Rome, 6 November &#8211; On the occasion of the VII Giornata della Ricerca (VII Day of Research), an awards ceremony took place for the <strong>2009 Premio Imprese x Innovazione</strong>  (2009 Award for Business Innovations) won last June by <strong>Pirelli Tyre</strong>, together with Datalogic and Whirlpool Europe, in the ‘large corporations’ category <em>“for the major contribution of innovation to business results, achieved through the integration of concepts and instruments of innovation into the daily activities of personnel at all levels of the organisation”.</em></p>
<p>The awards scheme, launched by <strong>Confindustria</strong> (the Confederation of Italian Industry) in collaboration with <strong>APQI – Associazione Premio Qualità Italia </strong>(the Quality Award Association of Italy) and a number of experts of the sector, has as its objective to <strong>make known and diffuse organisational and strategic models</strong> oriented toward growth through innovation.</p>
<div style="width: 250px;float:right;margin:5px">[flashvideo file=http://video.pirellityre.com/pirelli/en/boiocchi121109.flv /<br />
image="/corporate/en/channel/sustainability/files/2009/11/M.-Boiocchi1.JPG" width="250" height="200"  /]</div>
<p style="text-align: left">The Premio was received on behalf of Pirelli Tyre by <strong>Maurizio Boiocchi</strong>, head of the company’s Product Development. The ceremony was attended by the President of the Italian Republic <strong>Giorgio Napolitano</strong>, the president of Confindustria <strong>Emma Marcegaglia</strong>, the vice-president for Research&amp;Innovation <strong>Diana Bracco</strong> and <strong>Mariastella Gelmini</strong>, Minister of Education, as a testimony to the authorititativeness of this initiative, now in its third year.</p>
<p>To know more and to listen to the interview to M. Boiocchi (<em>available in Italian only)</em>:</p>
<p><a href="http://www.confindustriaixi.it/">http://www.confindustriaixi.it</a></p>
]]></description>
		<wfw:commentRss>/corporate/en/channel/sustainability/2009/11/12/pirelli-tyre-receives-the-innovation-award-in-the-day-of-research/feed/</wfw:commentRss>
		</item>
		<item>
		<title>INTER CAMPUS ROMANIA: THE SEASON BEGINS!</title>
		<link>http://www.pirelli.com/corporate/en/channel/sustainability/2009/11/11/inter-campus-romania-the-season-begins/</link>
		<comments>/corporate/en/channel/sustainability/2009/11/11/inter-campus-romania-the-season-begins/#comments</comments>
        <pubDate>Wed, 11 Nov 2009 17:27:40 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[External Community]]></category>
		<category><![CDATA[Group]]></category>
		<category><![CDATA[Institutions]]></category>
		<category><![CDATA[Pirelli & Sustainable Development]]></category>
		<category><![CDATA[Tyre]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Celebration]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Inter Campus]]></category>
		<category><![CDATA[Romania]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Values]]></category>

		<guid isPermaLink="false">/corporate/en/channel/sustainability/?p=492</guid>
<description><![CDATA[<p style="text-align: left"><span lang="RO"><span lang="EN-GB"><img class="aligncenter size-full wp-image-495" src="/corporate/en/channel/sustainability/files/2009/11/slatinaintercampus_detail1.jpg" alt="slatinaintercampus_detail" width="292" height="189" /></span></span></p>
<p style="text-align: left"><span lang="RO"><span lang="EN-GB">Yesterday (10 November) at Slatina the Sports Lyceum of Inter Campus Romania was inaugurated, the programme that uses the game of football as an instrument of social integration, developed by FC Internazionale in collaboration with Pirelli and the New Community Association.</span></span> </p>
<p><span lang="EN-GB">Those attending the ceremony included Enrico Malerba, CEO of Pirelli Tyre Romania, Darius Diaclov, Mayor of Slatina, Aldo Montinaro, technical director of Inter Campus and Don Gino Rigoldi, president of the New Community.</span></p>
<p><em><span lang="EN-GB">“For Pirelli, after substantial investments in the Slatina production centre, to participate in the improvement of the local community’s social situation is a moral duty. The people who work for Pirelli live in Slatina, so it is right that we contribute to the development of their city. Through this project, we wanted to help all the children, both those who are well-off and those less so”, declared Enrico Malerba, CEO of Pirelli Tyres Romania.</span></em></p>
<p><em><span lang="EN-GB">“Pirelli is an example of commitment in the social and sporting life of Slatina”, </span></em><span lang="EN-GB">said Darius Dialcov, Mayor of the city. <em>“They train and educate the young generation, help them to develop themselves. I am pleased to see that 50 children from Slatina have been rewarded in this way”.</em></span></p>
<p><span lang="EN-GB">It was <strong>Christian Chivu</strong> who opened the 2009-2010 season of Inter Campus Romania, the Inter champion and Rumanian national player who is the star testimonial of this initiative, which aims at the social integration of boys from eight to 14 years-old through the activity and values of the sport.</span></p>
]]></description>
		<wfw:commentRss>/corporate/en/channel/sustainability/2009/11/11/inter-campus-romania-the-season-begins/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PIRELLI LATIN AMERICA STARTS THE WEEK OF QUALITY</title>
		<link>http://www.pirelli.com/corporate/en/channel/sustainability/2009/11/09/pirelli-latin-america-starts-the-week-of-quality/</link>
		<comments>/corporate/en/channel/sustainability/2009/11/09/pirelli-latin-america-starts-the-week-of-quality/#comments</comments>
        <pubDate>Mon, 09 Nov 2009 16:58:05 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[External Community]]></category>
		<category><![CDATA[Group]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Investors and Financial Community]]></category>
		<category><![CDATA[Pirelli & Sustainable Development]]></category>
		<category><![CDATA[Stakeholders]]></category>
		<category><![CDATA[Suppliers]]></category>
		<category><![CDATA[Tyre]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Celebration]]></category>
		<category><![CDATA[Employee]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Labour]]></category>

		<guid isPermaLink="false">/corporate/en/channel/sustainability/?p=488</guid>
<description><![CDATA[<p style="text-align: center"><span><span lang="EN-GB"><img class="aligncenter size-full wp-image-501" src="/corporate/en/channel/sustainability/files/2009/11/Pirelli-Latin-America_Quality-Campaign.jpg" alt="Pirelli Latin America_Quality Campaign" width="130" height="70" /></span></span></p>
<p><span><span lang="EN-GB">Pirelli Latin America has launched a quality week. A packed programme of activities concentrated on the subject of quality with a 360° approach is taking place from 9-13 November in the factories of Brazil, Argentina and Venezuela. </span></span></p>
<p><span><span lang="EN-GB">Guided visits of production, to the test facility at Sumaré, to Pirelli dealers and suppliers; the five days will also include special lessons devoted to ‘effective actions’ for quality and how to motivate a people toward their realisation.</span></span></p>
<p><span lang="EN-GB">An innovative way to manage the subject of quality. The main objective of this week is to increase the attention and knowledge of everyone concerning quality, which is an integral part of the companies’ daily lives.<strong> </strong></span></p>
]]></description>
		<wfw:commentRss>/corporate/en/channel/sustainability/2009/11/09/pirelli-latin-america-starts-the-week-of-quality/feed/</wfw:commentRss>
		</item>
		<item>
		<title>PIRELLI SUPPORTS THE VALUES OF THE CAR</title>
		<link>http://www.pirelli.com/corporate/en/channel/sustainability/2009/10/20/pirelli-supports-the-values-of-the-car/</link>
		<comments>/corporate/en/channel/sustainability/2009/10/20/pirelli-supports-the-values-of-the-car/#comments</comments>
        <pubDate>Tue, 20 Oct 2009 11:34:43 +0000</pubDate>
		<dc:creator>by Pirelli</dc:creator>
				<category><![CDATA[Business Sectors]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[External Community]]></category>
		<category><![CDATA[Group]]></category>
		<category><![CDATA[Institutional]]></category>
		<category><![CDATA[Pirelli & Sustainable Development]]></category>
		<category><![CDATA[Stakeholders]]></category>
		<category><![CDATA[Suppliers]]></category>
		<category><![CDATA[Tyre]]></category>
		<category><![CDATA[Auto]]></category>
		<category><![CDATA[Celebration]]></category>
		<category><![CDATA[Cinturato]]></category>
		<category><![CDATA[Eco-sustainable]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[High performance tyre]]></category>
		<category><![CDATA[Safety]]></category>

		<guid isPermaLink="false">/corporate/en/channel/sustainability/?p=461</guid>
<description><![CDATA[<p>Pirelli at <strong>‘Viva l’Auto’</strong>, the event with the car as its protagonist as the friend of the environment, safe and that makes savings. Under the banner of <strong>sustainable mobility</strong>, three days were devoted to the car of the future and took place in Florence from 16-18 October, among technological innovations, road safety and the evolution of the market. An event animated by display areas, safe driving tests and a programme of conventions that saw the leaders of the sector involved alongside its institutions and the media.</p>
<p><strong>Pirelli</strong>, official co-sponsor of the event, participated with a stand that showed the company’s entire <strong>Cinturato</strong> ecological range and that of the newborn <strong>Winter Snowcontrol Series II</strong>. In addition, Pirelli launched an initiative for the general public called <strong>‘A Record Change’</strong>, a fastest tyre change challenge to make training interactive and fun.</p>
<p>On Saturday 17 October, <strong>Francesco Gori</strong>, managing director of Pirelli Tyre, also took part in the convention on new development scenarios of the car market and its contribution to the recovery from the crisis, together with other experts of the sector.</p>
<p>The event concluded with the announcement of the new Peugeot Crossover as the <strong>Auto Europa 2010</strong> (2010 European Car of the Year), recognition that the UIGA (Union of Italian Motoring Journalists) assigned to the vehicle based on the parameters of originality, performance, safety and eco-compatibility.</p>
<p>To learn more: <a title="http://www.vivalauto.it/" href="http://www.vivalauto.it/">www.vivalauto.it</a></p>
]]></description>
		<wfw:commentRss>/corporate/en/channel/sustainability/2009/10/20/pirelli-supports-the-values-of-the-car/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>

