Swiss motorists prefer Pirelli – P lunga is the year’s best tyre brand for the fourth consecutive year according to ‘Auto Illustrierte’ readers

For the fourth consecutive year, Pirelli has won the ‘Best Tuning Cars & Best Brands 2009’,  the contest most liked by the readers of ‘Auto Illustrierte’ (AI), the prestigious independent Swiss motoring magazine. In a survey involving over 2,000 readers, Pirelli was declared the best tyre brand of 2009.

The ‘Best Brand’ contest has by now become an important institution of AI magazine, especially for tuning enthusiasts. Dieter Jermann, Director Swiss Market, Pirelli Tyre (Europe) SA, personally received the ‘Best Brand Award 2009’ during the l’Auto Zürich Car Show, the most important and most visited car fair in German Switzerland, which took place in the city from 5-8 November.

Pirelli Tyre receives the Innovation Award in the "Day of Research"

Rome, 6 November – On the occasion of the VII Giornata della Ricerca (VII Day of Research), an awards ceremony took place for the 2009 Premio Imprese x Innovazione  (2009 Award for Business Innovations) won last June by Pirelli Tyre, together with Datalogic and Whirlpool Europe, in the ‘large corporations’ category “for the major contribution of innovation to business results, achieved through the integration of concepts and instruments of innovation into the daily activities of personnel at all levels of the organisation”.

The awards scheme, launched by Confindustria (the Confederation of Italian Industry) in collaboration with APQI – Associazione Premio Qualità Italia (the Quality Award Association of Italy) and a number of experts of the sector, has as its objective to make known and diffuse organisational and strategic models oriented toward growth through innovation.

The Premio was received on behalf of Pirelli Tyre by Maurizio Boiocchi, head of the company’s Product Development. The ceremony was attended by the President of the Italian Republic Giorgio Napolitano, the president of Confindustria Emma Marcegaglia, the vice-president for Research&Innovation Diana Bracco and Mariastella Gelmini, Minister of Education, as a testimony to the authorititativeness of this initiative, now in its third year.

To know more and to listen to the interview to M. Boiocchi (available in Italian only):

http://www.confindustriaixi.it

PIRELLI CONFIRMED IN FINANCIAL TIMES SUSTAINABILITY INDEXES FOR THE SEVENTH YEAR IN A ROW

For the seventh consecutive year, Pirelli has been confirmed in the twice-yearly review of Financial Times sustainability indices FTSE4Good World and STOXX, which measure corporate performance in terms of respect for international standards of economic, social and environmental sustainability. British independent research provider Eiris, working for the Financial Times, evaluated among other corporate characteristics: sustainable supply chain management, ethical behaviour rules, means of prevention and management of risk, environmental impact management and relations with stakeholders. The review did not admit new companies to the Automobiles & Parts segment of the indices, continuing to include Pirelli as the only Italian company included in that segment.

More on FTSE4GOOD Indices on our site.