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Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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Pirelli is Toyota’s best tyre supplier in South America

On Friday 25 February, Francesco Gori, managing director of Pirelli Tyre, was presented with the Toyota Regional Contribution Award in Tokyo as the Japanese manufacturer’s best tyre supplier in South America. The award, presented by the president of Toyota, was conferred on Pirelli as part of the Toyota Global Contribution Awards.

Pirelli, the first tyre supplier to receive the Toyota award, was rewarded for the quality, price and speed of delivery of its tyres. The Group produces for Toyota in Brazil, where it has five factories and is the leader in both original equipment and replacement.

The award is added to the great deal of recognition the Cinturato P7 and Scorpion Verde are receiving in this period from the specialist press and the most prestigious institutions throughout the world due to the tyres’ performance characteristics and respect for the environment.

Categories: Sustainability


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Pirelli's concrete help for the people of Queensland

From 1-28 February, Pirelli Tyres Australia will donate one dollar to the state of Queensland for every tyre it sells. The money raised by this initiative will be the company’s concrete contribution to the victims of the flooding that hit north east Australia in January, especially the city of Brisbane in the state of Queensland.

“The natural catastrophe that hit the state of Queensland is extremely serious”, said Alessandro Marchi, managing director of Pirelli Tyres Australia. “We want to stand with all those people who have lost their homes and especially those who have lost members of their family and friends. The sporting community must face the effects of this event with great courage”.

The collected amount will be donated to the Queensland State, throgh deposit on a dedicated Governamental account.

Categories: External Community Pirelli & Sustainable Development Pirelli Tyre Sustainability


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Pirelli is the most recommended tyre brand of 2010 in UK

New independent research by Encircle Marketing, a company which delivers insights to the automotive aftermarket industry, has revealed that Pirelli was the most recommended brand in 2010.

The analysis by Encircle Marketing, which continuously monitors brand recommendations in the market, has found that Pirelli came top with 8 percent of all recommendations, up by almost half a point on its 2009 performance.

Dominic Sandivasci, managing director of Pirelli UK, said the result confirmed the team’s hard work in ensuring that Pirelli products are the most desired in the market.

Categories: Sustainability