Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Brazil: Pirelli wins the “Top of Mind” award organised by the Datafolha Institute of São Paulo

Top of Mind, the market research study conducted by the Brazilian Datafolha Institute, has come to its 24th edition; between 27th and 30th July 2014, a group of 204 interviewers was deployed in more than 170 Brazilian towns to find 5,694 male and female consumers (with an average age of 39.5 years) to ask them the big question: What is the first brand that comes to your mind?

For the 6th consecutive year, Pirelli was the most mentioned brand by 59% of Brazilian men (Top Masculino category) and, for the 12th consecutive year it has gained the leadership as the most mentioned brand in the tyre category (46% of respondents). According to Paolo Dal Pino, Chairman of Pirelli South America, this brand awareness is linked to “its presence in Formula 1, the sponsorship of the restoration of the Christ the Redeemer of Corcovado, its strong presence in OE and Brazilian motorsports, as well as the strength of its sales network”.

The award ceremony was held on 27th October in São Paulo, with more than 1,500 attendees, including the management of the companies and agencies that represent the most mentioned brands by Brazilians.

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Pirelli is listed on the STOXX® Global ESG Leaders Indices 2014-15, for the third consecutive year after the 2014 assessment.

The indices were created in 2011 by STOXX Limited which, on the basis of sustainability performance, selects 313 companies from among the 1,800 stocks included in an initial basket of international equities, the STOXX Global 1800 Index.

These indices base their selection criteria on the indicators suggested by EFFAS (European Federation of Financial Analysts Societies) and DVFA (Society of Investment Professionals in Germany), and the scores of the examined companies are based on the ESG ratings given by the agency Sustainalytics.

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Operation “Volunteers Join Together” for Pirelli Romania

For the fifth year running Pirelli Romania sponsored an environmental initiative in the Slatina area, where our factory is located.

Volunteers Join Together” – the name of the operation – involved over a hundred employees. The volunteers met up early in the morning of Saturday 11th October in Streharet Forest, in the outskirts of the town, to clean up one of the favourite locations for barbecue enthusiasts.

Divided into teams, they raked over the whole area, collecting over 200 bags of rubbish including plastic, paper, organic waste and even construction scrap.

A social responsible initiative for the company and a deep commitment by the participants who tackled the day with a certain dose of competitive sporting spirit. In fact, the three teams that collected the greatest amount of rubbish were awarded a trophy and a bonsai, as reward for their commitment on such an important topic as environment.