Sustainability Channel

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The exhibition held in the Archimede Library in Settimo Torinese retraces the over 140 years of Pirelli, one of the most important industries in the district.

From 18 January 2017 to 1 May 2017, the Archimede Library in Settimo Torinese will host the exhibition entitled “Pirelli in 100 Pictures. Beauty, Innovation, Manufacturing”. The exhibition traces over 140 years of Pirelli: factory workers, technology, new product research, relationships with the arts and innovative communications, motorsports and the famous calendar. It is also the opportunity to present first pictures of a new project taken inside the Pirelli industrial Hub in Settimo Torinese by Peter Lindbergh, author of the 2017 Pirelli Calendar, to the general public.

The exhibition, curated by Fondazione Pirelli which runs the Historical Archives from where the material was picked, is promoted and organized by Comune di Settimo Torinese with the contribution of Pirelli and Fondazione ECM (Esperienze di Cultura Metropolitana) and is sponsored by Regione Piemonte and Città Metropolitana di Torino. Attending the presentation were the President of Regione Piemonte, Sergio Chiamparino, Mayor of Settimo Torinese, Fabrizio Puppo, Executive Vice President and CEO of Pirelli, Marco Tronchetti Provera, the President of Fondazione ECM, Aldo Corgiat, and Managing Director of Fondazione Pirelli Antonio Calabrò.

We are privileged to offer the opportunity of a unique exhibition to visitors to the Archimede Library”, said the Mayor of Settimo Torinese, Fabrizio Puppo. “The photographs and illustrations retrace the over 140 years of history of Pirelli, which is in part the history of our city and of many workers and citizens of Settimo Torinese and the surrounding towns who have worked there and contributed to its growth. Employment, culture and innovation and three key concepts that tie the history of Pirelli to that of our city and that is told in the most exciting way in the ‘Pirelli in 100 pictures’ exhibition”.

“Innovation and product quality, attention to people and communication with the district where our plants are situated, in Italy and in the world, have always been among the strongest values of Pirelli”, declared Executive Vice President and CEO of Pirelli, Marco Tronchetti Provera. “The exhibition in Settimo Torinese, the site of our most innovative industrial hub, is proof of this. The commitment of the Settimo and Regione Piemonte local authorities, which whom we have interacted with mutual benefit for many years, drives us to continue to operate by combining local and international perspectives”.

“We are proud to have this opportunity to host the splendid ‘Pirelli in 100 Pictures’ exhibition”, added the president of Fondazione ECM, Aldo Corgiat. “This activity is part of a comprehensive cultural program involving Settimo local authorities, Fondazione ECM and Pirelli, which included the shows of Marco Paolini and Moni Ovadia to celebrate the 50th anniversary of Settimo earning city status, the WORKERS exhibition, concerts in the factory for the MITO festival, the Innovation and Science Festival of which Pirelli is Main Sponsor and the library opened in the plant with the collaboration of Archimede”.

The “Pirelli in 100 Pictures. Beauty, Innovation, Manufacturing” exhibition is further confirmation of the importance of culture as a tool for driving development, social cohesion and integration, in addition to reasserting the bond between culture and employment in Settimo Torinese. For Pirelli, in particular, the exhibition follows the activities organized and sponsored in Settimo by the company and by Fondazione Pirelli, which was established in 2009 to promote and disseminate corporate culture, history and documentation. Examples of these activities include the three concerts organized at the Hub in 2010, 2011 and 2014 for the MITO Festival, that Pirelli has been sponsoring since 2007, and the support offered by Pirelli to the Innovation and Science Festival.

The exhibition

The exhibition develops through six sections. “Una P lunga oltre 140 anni” (a “P” over 140 years long) traces the history of Pirelli through the pictures of its factories and its products: from the first plant on the outskirts of Milan to the first international exhibitions, illustrated catalogues and “Pirelli” magazine covers. “La fabbrica degli artisti” (the factory of artists) presents some of the many opportunities that painters and photographers have taken to express their art and tell about the world of factories and manufacturing. Si va che è un incanto” (it runs like a charm) documents the daily challenges that Pirelli has tackled in the racing world since 1907. “Una Musa tra le ruote” (a muse in the wheels) focuses on the relationships between Pirelli and the arts since the beginning of its history from the earliest artist advertising campaigns to illustrations. Elogio della Bellezza” (celebration of beauty) is a line-up of the female icons that introduces visitors to the last section dedicated to the Pirelli Calendar 1964-2017” with pictures by the greatest names in photography.

The most recent was German master Peter Lindbergh, who took a number of enthralling and powerful photographs in the factory in Settimo in preparation for the 2017 Pirelli Calendar. Those pictures have become a project in their own right and are presented in preview to the general public.

The Pirelli industrial Hub of Settimo Torinese

Pirelli has been present in Settimo Torinese since the 1950s. Today’s industrial site was added to the original factory purchased from Ceat in 1984 and was the object of major investments over the following two years. The idea of the new Pirelli industrial Hub of Settimo Torinese came in 2007. The project consisted in integrated the two Pirelli plants already present in the area in a single area: works started in June 2009 and production was kicked off in May of the following year.

The Hub is also the result of profitable collaboration with local organizations and the Turin Polytechnic for research and innovation matters. It is the most technologically advanced and efficient Pirelli plant in the world in terms of product innovation, manufacturing processes and working environment quality. World-renowned architect Renzo Piano was called to design the “Spina”, as the central body is named, which houses the R&D labs and many services for employees. As a result, this part of the plant has naturally became the keystone for supporting production and fostering fraternization among workers.

Renzo Piano also designed the landscape projects that immerse the factory in 500 cherry trees, in addition to the on-site road network and the lighting. With an initial investment of 150 million Euro, which was increased to 300 million following the total refocusing of the plant on Premium and Prestige segment car tyres, some of the most advanced Pirelli technologies are implemented in the plant, like the Next Mirs robotized system, the new compound production system (PTSM) and the most recent PNCS-Pirelli Noise Cancelling System.

Production in the Hub, focused on low-environmental impact High-Performance and Ultra High-Performance tyres, totals over 4 million parts. Part of the investments was destined to the training over 1,200 workers focusing on skills aimed at achieving technological excellence, adding up to over 221 thousand hours in total, that is equal to 25 days per person over the 2009-2015 period.
President of the Republic Giorgio Napolitano visited the Settimo Hub on 19 March 2011 during the celebrations for the 150th anniversary of Italian unity organized by the local authorities of the city of Turin.


Settimo Torinese, Archimede Library Piazza Campidoglio 50
18 January 2017 – 1 May 2017

Opening times:
Monday-Saturday 9 am – 7 pm
Sunday 3.30 pm- 7.00 pm

Free admission

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Pirelli China awarded by Great Place to Work® Institute and

During the fifth edition of the award organized by Great Place to Work® Institute, Pirelli was recognized, for the second year in a row, the title “Best Companies to Work for in Greater China”.

137 companies from nine industries representing around 211,000 employees participated in this selection.

Also in December, Pirelli has received the “Excellence in Corporate Training” award, recognized by, the leading online recruiter in China; during the ceremony, Pirelli was also awarded as one of “100 Excellence Employer China of 2016”.

Marco Di Pierri, Pirelli APAC HR director said, “We are proud of the honor and recognition that Pirelli has received in China. As a brand that is committed to long-term growth in China, we see our 11-year history in the country as a beginning. In the future, we’ll continue to adhere to global standards of practice while taking into consideration local characteristics, as we move to make Pirelli a company in China that can attract, develop and retain talents, a company that can motivate the full potential of their employees to create more value for both the company and the local community.”

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Board of directors meeting: the process of reorganization of Pirelli industrial continues






The Board of Directors of Pirelli & C. S.p.A. met today and was updated on the activities under way with regard to the proposed integration of Pirelli Industrial and Aeolus, acknowledging with favour its progress.

The Board then analyzed the guidelines of the industrial plan for the Industrial segment.

The Board, further, approved the industrial plan 2016-2018, with vision to 2020, for Pirelli Consumer, the sole global player entirely focused on the Consumer business. The strategy calls for:

  1. 1. strengthened leadership in the high profitability Prestige and Premium segments;
  2. 2. a business model always more focused on the end consumer (‘Consumer Centric Approach’)
  3. 3. oversight of new business opportunities offered by new and sustainable mobility (Cyber Tyre and Vélo);
  4. 4. total digitization of industrial, commercial and management processes, more efficient and based on predictive models made possible thanks to the deployment of big data and analytics.

To support this course, the Board adopted an organizational model which calls for:

- the constitution of General Management Pirelli Digital, entrusted to Luigi Staccoli, supervising all activities aimed at the digitization of the company;

- the aggregation of all technical structures (R&D, homologations, technologies, manufacturing, quality, motorsport) and sales to Original Equipment under the responsibility of General Manager Technology, Maurizio Boiocchi;

- the attribution of the management of all commercial structures (marketing, supply chain,  aftermarket sales) and the Business Unit Moto to the Chief Commercial Officer Consumer, Roberto Righi, in support of the ‘Consumer Centric Approach’;

- the General Management Operations will be superseded from January 1, 2017. Gregorio Borgo, who has announced his decision to leave the company to pursue a new important professional path, will remain with the company until December 31, 2016 to support the  Ceo, Marco Tronchetti Provera, with the implementation of the new organizational model;

- the nomination of Paolo Dal Pino, currently Ceo of the Latin America region, as Chief Executive Officer of Pirelli Industrial;

- attribution of responsibility for Human Resources Management given to Gustavo Bracco with the role of Chief Human Resources Officer.

The Company extends to Gregorio Borgo its appreciation for the important contribution made to the growth of Pirelli through his 24 years of service.

On the basis of these assumptions, the Board shared the desire to accelerate the course to the company’s listing, immediately launching all the necessary actions. It is foreseen that the preliminary phases for the preparation of the IPO (Initial Public Offering) can be completed during the first half of 2017, with the objective of proceeding, in accordance with the best opportunities offered by the market, with the launch of the IPO by the first half of 2018 on the Milan stock exchange or, however, on one of the leading stocks exchanges at the international level.

Among the elements underpinning the success of the listing, the Board identified:

- the alignment of governance to international best practice, through a Board of Directors and board committees composed of a suitable number of independent directors;

- a shareholder structure that, although beginning with a concentrated shareholder structure, which emerged during the Public Tender Offer, foresees an evolution which ensures a suitable free-float level and one able to satisfy the expectations of international investors;

- a system of incentives that guarantees the alignment of the interests of management with those of all shareholders.

The Board further took note with favour of the decision of the board of Marco Polo International Italy (‘Marco Polo’), which also met today, to share and approve the course decided by Pirelli and the elements underpinning the success of its listing. The Board of Marco Polo confirmed its desire to accelerate the implementation of the shareholders’ agreements signed on March 22, 2015, which have as their basis the creation of value by Pirelli and its relisting.

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