The event began with a speech by chairman Marco Tronchetti Provera in which he underlined how the premium strategy also consists of being able to rely on equally premium outside sources.

The awards were assigned on the basis of seven criteria: quality, innovation, speed, total cost, sustainability, global presence and service level.

The acquisition of an already existing factory in addition to building a new industrial plant

In addition to the plan already announced by the Parties to build a new industrial plant in the Russian region of Samara in the second half of 2010, the new agreement foresees the acquisition of an already existing factory, which is currently being identified among some potentially interesting Russian enterprises. It is foreseen that the acquisition will take place in 2010.

The agreement was signed today in Rome in the presence of Russian President Dmitry Medvedev and Italian Prime Minister Silvio Berlusconi, by the Director General of Russian Technologies Sergey Chemezov and the Chairman of the Pirelli Group Marco Tronchetti Provera.

 The new industrial hub will be established on the territory of Togliatti industrial technology park (Samara region).

 The hub establishment will begin as soon as the Russian authorities make the decision on the area for production of automotive components, which is expected in the second half of 2010. The new factory will be built in two phases. In the first phase a factory for radial tyres for industrial vehicles will be built. The second phase foresees a factory to manufacture steelcord. At full capacity, the industrial hub will employ about 1500 workers.

 In the five-year period, the new factories together with the expected acquisition will guarantee manufacturing capacity of more than 4 million pieces, as foreseen by the initial plans. Total resources to be committed by the joint venture, in line with what has already been announced, will amount to about 300 million euros. 
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The awards scheme, launched by Confindustria (the Confederation of Italian Industry) in collaboration with APQI – Associazione Premio Qualità Italia (the Quality Award Association of Italy) and a number of experts of the sector, has as its objective to make known and diffuse organisational and strategic models oriented toward growth through innovation.

The Premio was received on behalf of Pirelli Tyre by Maurizio Boiocchi, head of the company’s Product Development. The ceremony was attended by the President of the Italian Republic Giorgio Napolitano, the president of Confindustria Emma Marcegaglia, the vice-president for Research&Innovation Diana Bracco and Mariastella Gelmini, Minister of Education, as a testimony to the authorititativeness of this initiative, now in its third year.

To know more and to listen to the interview to M. Boiocchi (available in Italian only):

http://www.confindustriaixi.it

Pirelli Latin America has launched a quality week. A packed programme of activities concentrated on the subject of quality with a 360° approach is taking place from 9-13 November in the factories of Brazil, Argentina and Venezuela.

Guided visits of production, to the test facility at Sumaré, to Pirelli dealers and suppliers; the five days will also include special lessons devoted to ‘effective actions’ for quality and how to motivate a people toward their realisation.

An innovative way to manage the subject of quality. The main objective of this week is to increase the attention and knowledge of everyone concerning quality, which is an integral part of the companies’ daily lives. 

Pirelli, official co-sponsor of the event, participated with a stand that showed the company’s entire Cinturato ecological range and that of the newborn Winter Snowcontrol Series II. In addition, Pirelli launched an initiative for the general public called ‘A Record Change’, a fastest tyre change challenge to make training interactive and fun.

On Saturday 17 October, Francesco Gori, managing director of Pirelli Tyre, also took part in the convention on new development scenarios of the car market and its contribution to the recovery from the crisis, together with other experts of the sector.

The event concluded with the announcement of the new Peugeot Crossover as the Auto Europa 2010 (2010 European Car of the Year), recognition that the UIGA (Union of Italian Motoring Journalists) assigned to the vehicle based on the parameters of originality, performance, safety and eco-compatibility.

To learn more: www.vivalauto.it

This is a commitment that necessitates continuous attention, verification and updating due to the complexity of constant changes of the economy, society and the environment.

In step with the evolution of the market, Pirelli Tyre renews its programmatic commitment with the guidelines of the new 2009 Quality policy. Principles, but also instrumental indications for its implementation, due to the involvement of the people and their fundamental role in the promotion of the culture of quality.

Quality Policy 2009 Tyre

The ship that begins this journey on the web flies the Italian flag. A tyre-narrator welcomes visitors and accompanies them through the years and in the areas built up by Pirelli, while sound effects and music recall the most significant stages, together with a video and multi-media material that mark the road, going deeper into the principal stages. In short, a young and entertaining account of a story that has become 80 years old, but which conserves the flavour and freshness of “being Brazilian in Brazil”.

This is the outcome of the 2009 review by the SAM Group of the Dow Jones sustainability indices, in which Pirelli continues to be included both in the DJSI WORLD index and in the European DJSI STOXX index.

Within its segment, the Bicocca Group – the only Italian group that has achieved worldwide leadership – obtained a global rating of 88% (+ 11% with respect to 2008) compared with a segment average of 48%.

Exactly as in previous years, for the Autoparts & Tyres segment, only 4 companies were featured in the DJSI World index: Pirelli & C, Denso Corp, Michelin, and Johnson Control Inc., while only two are included in the DJSI STOXX: Pirelli and Michelin.

SAM (Sustainable Asset Management) is the Swiss ethical rating agency that carries out the process of selection of companies for admission to the Dow Jones Sustainability Index, a global index that brings together the best companies in the field of economic, financial, environmental and social sustainability, the result of collaboration between the Dow Jones New York stock exchange index, STOXX Ltd. and the SAM Group. Pirelli was selected and added to the Dow Jones Sustainability STOXX (DJSI STOXX) index for the first time in 2002 and has been included for years now also in the global Dow Jones Sustainability World Index

• Green performance is the Group’s password by which to affront the recession and sustain global competitiveness. In Pirelli World, the commitment of Pirelli Eco Technology in Holland and China through interviews with Davide Fedeli and Francesco Ceriani.
• Working Pirelli: 137 years of work in the factories of the world told by a book, an exhibition and a conference. The Pirelli Foundation is born for the promotion of Pirelli’s business culture.
• The search for excellence never stops. At B.U. Moto they change the approach to sales with a new training programme for the whole commercial structure.
• How do you achieve 40% of market share? The Petinsa-Pirelli case: focus on model distribution in Uruguay.
• And then from Brazil the backstage pictures of the 2010 Cal, the Pirelli PZERO collection for the next season and much, much more…

Pirelli World nr 56 Aug09

 Pirelli World, an English language quarterly magazine targeted at the Group’s management around the world, is published in Milan and distributed to all Group  affiliates worldwide.

Present in 29 countries, the Reputation Institute monitors over 600 companies of which they evaluate the quality of their products and services, financial performance, innovative character, leadership, work environment, social and ethical responsibility on the basis of the level of trust, admiration, esteem and respect accorded to them by public opinion.