The celebrations to mark Pirelli’s 80 years in Brazil continue. The story of the PLunga in Brazil, from the 30s until today, is online at the address www.pirelli.com.br/80anos and is told through its factories, products, plantations, market successes and commitments in the country’s culture, sport and society.
The ship that begins this journey on the web flies the Italian flag. A tyre-narrator welcomes visitors and accompanies them through the years and in the areas built up by Pirelli, while sound effects and music recall the most significant stages, together with a video and multi-media material that mark the road, going deeper into the principal stages. In short, a young and entertaining account of a story that has become 80 years old, but which conserves the flavour and freshness of “being Brazilian in Brazil”.
Three agreements for reducing polluting emissions and distributing antiparticulate filters were signed today in Beijing by Pirelli:
with the the Italian Ministry for the Environment, Land and Sea, the Ministry of Environmental Protection of the People’s Republic of China in the presence of the Italian Minister, Stefania Prestigiacomo, Chinese authorities, and the Chairman of the Pirelli Group, Marco Tronchetti Provera. The agreement foresees collaboration among the three parties in development of projects for distribution of filter systems for reduction of particulate emissions from diesel vehicles already in circulation (‘retrofit’) and introduction of technologies and advanced products, as the Pirelli products have been shown to be following tests and pilot projects already completed. Part of the environmental cooperation program launched by the two ministries in 2000, the agreement focuses on the five provinces recently singled out by the Chinese government for adoption of measures to limit circulation of polluting vehicles, among which Shandong (the location of the Pirelli plant).
between the Italian Ministry for the Environment, Land and Sea, the Municipality of Beijing and Pirelli Eco Technology to support installation of filters on polluting vehicles circulating in Beijing, is part of this commitment. The agreement follows the completion of a pilot project launched in 2008, which brought homologation of the filters produced by the Pirelli Group, thanks to their particular technological characteristics. The city of Beijing has already ordered a significant quantity ofPirelli Eco Technology filter systems which will be fitted on buses in the capital city.
with Hixih Group(previously the Yinhe Group), already a partner of Pirelli since 2005 in tyre manufacturing, to build a plant for manufacturing of filters in Yanzhou, in the province of Shandong.
The new factory, whose construction is expected to begin in the first quarter of2010, will be located in the same area where the manufacturing sites developed by the two partners for production of truck and car tyres were built, and will thus create a diversified industrial hub able to profit from synergies in manufacturing and distribution of the two products. The investment, already included in the 2009-2011 industrial plan, will take into account the evolution of the market and could reach 50 million euros in three years, with manufacturing capacity of around 100,000 filters per year and approximately 1200 employees. The industrial site currently uses advanced manufacturing technology and represents a manufacturing, logistics and commercial hub for the entire Asia-Pacific region for the Pirelli Group. Today about 60% of Pirelli’s overall production in China is for the local market, while the remaining 40% is exported to other Asia-Pacific markets.
Pirelli has officially adhered as “Partner” to the ”Healthy Workplaces” European campaign, managed by theEuropean Agency for Safety and Health at Work(EU-OSHA)
The Agency has run an annual European Campaign since 2000. With more than 30 countries participating, and some 4 million information materials distributed in all official community languages, the European Campaign has become one of Europe’s largest annual awareness-raising campaigns.
The Campaign faces a different theme each two years and, for 2008 and 2009 the subject is “Risk Assessment”. The two-year risk assessment campaign seeks to promote the idea of a participatory approach to risk assessment. It is essential for the workforce to be consulted and involved in the risk assessment to ensure that hazards are identified not only from principles of knowledge but also by knowledge of working conditions and patterns of adverse effects upon workers.
Pirelli’s engagement within this Campaign range from spreading of a risk prevention “culture” through both internal and external company communication channels, to organizing ad hoc meetings by Pirelli sites with the participation of Representatives form the Agency.
The spirit with which Pirelli adheres to the Campaign has been clearly expressed by Francesco Gori, CEO and Managing Director Pirelli Tyre: “Attention to health and safety in the workplace has always been an important part of the culture of Pirelli, in all our factories and offices throughout the world. Knowledge, understanding and above all internal sharingof the concept of risk are key elements that we focus on, with the goal of raising the general awareness of the Company on a theme which, more than a collection of rules to respect, is a matter of culture. It is with this spirit that we adhere to the EU-OSHA campaign.”