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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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‘My Time for Japan’: here’s our project

We have been able to raise a really significant amount of money with our ‘My Time for Japan’ campaign: our many colleagues around the world have donated a total of €112,855.22, and with the company’s contribution that sum has now doubled to over €225,000.

So how do we select the recipients of our money? Well, it’s not that easy to identify a solidarity project in one of the world’s most industrialised countries like Japan. But we have decided to aim for the children and their hunger for “food for the soul”. For their need to overcome the traumas and difficulties of the post-earthquake.

So what have we done?

With the help of the United Nations High Commission for Refugees (UNHCR), who were most helpful as our partners in the ‘My Time for Haiti’ project, we made contact with the Shanti Volunteer Association (SVA), ONP internationally active in various parts of Asia and in particular in the area of Japan devastated by the earthquake.

The SVA proposed that we support a community building project, contributing to financing the so-called “itinerant libraries”, which have already been successfully experimented with in other Asian countries in similar situations. Itinerant libraries are a means by which volunteers create aggregation initiatives devoted first and foremost to children, but the relative families who have experienced the earthquake also benefit as many of them live in temporary houses. We are to devote all of the money raised by the ‘My Time for Japan’ project to buying a vehicle that acts as an itinerant library, as well as thousands of books.

Books and reading initiatives will be taken to 32 stations in the Iwate Prefecture, one of the areas devastated by the earthquake including Yamada Town, Otsuchi Town, Ofunato City and Rikuzentakata City to reach 2,500 children.

Fairy stories, poetry, comics, and that’s not all. Thousands of Japanese children will finally be able to go back to reading the books they prefer and receive the necessary support  to smile again, also thanks to ‘My Time for Japan’, a solidarity initiative that distinguishes us for the mobilisation of colleagues and companies together and our direct involvement in choosing the destination of the project.

Request information: mytimeforjapan@pirelli.com


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From Romania to Italy for a ‘green’ technology

As a result of its successes in recent years, Pirelli Information Systems and the IT Services Centre in Craiova together with the Slatina production unit, have proposed a joint study with the University of Craiova for a project financed by the Silvio Tronchetti Provera Foundation. This collaboration continues the enterprise mobility theme, researching new technologically advanced ideas for gathering and the complete sharing of data in all parts of the factory, meeting the needs of the specialists and managers and using new generation devices. The new project will pay particular attention to ‘green IT’ philosophy, further increasing the efforts of information technology in making its own contribution to the subject of eco-sustainability within the Pirelli Group.


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My Time for Haiti:news of the project

On 16 September, work started on the reconstruction of the Ècole Congreganiste Marie Jeanne, filles de Marie, one of the three schools severely damaged by the 12 January earthquake, which will be re-built thanks to the My Time for Haiti campaign. Reconstruction of the roof, toilets, installation of the service stairs and new fixtures are the structural tasks envisaged by specifications.Meanwhile, work is proceeding at the other two schools of the United Nations’ High Commission for Refugees (UNHCR) project selected by Pirelli: the Ècole Atenoir Furmin also in the city of Belladère, and the Anse-à-Pitre Liceum at Anse-à-Pitre. By the time that work has been finished – expected to be in December – 4,000 children will finally be able to return to their school desks. As a result of the help from Pirelli and all the Group’s employees who participated in the campaign, new classrooms, services and scholastic materials will be available to the pupils so that they can study in safety and comfort.

Pictures of work underway at the Belladère school are in the photo gallery.

For information:
mytimeforhaiti@pirelli.com