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Pirelli- Ministry of environment: pact renewed until 2014

17 January: by adhering to this voluntary project, we commit ourselves to reducing tyre production’s impact on the environment

The agreement with the Italian Ministry of the Environment for the reduction of tyre production’s impact on the environment has been renewed. Chairman Marco Tronchetti Provera had already signed an agreement in January 2012 with the then Minister of the Environment, Corrado Clini during the “Driving Sustainability: a safe road to the future” international conference that took place at Bicocca. Now, we have renewed our commitment and as a result new production methodologies and technologies capable of respecting the environment even more will be experimented with and tested.

Said Dr. Tronchetti:“The signing testifies to our commitment to the realisation of an industrial model of sustainable growth through the development of avant garde technologies that will enable us to improve quality of life while fully respecting the environment”.

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Pirelli green innovation

A technologically advanced and eco-compatible activity for Pirelli in Brazil. In the factory at Meleiro, a city in the south of the country noted for its cultivation of rice, we are developing and using a process for the extraction of silica, essential to tyre production, from rice chaff. The discovery was reported by one of the world’s most prestigious weekly publication, The Economist, in an article devoted to Pirelli in which it also pointed out the environmental benefits derived from the use of a substance such as rice chaff.

Instead of being thrown away, the silica made from chaff is used to reduce tyres’ rolling resistance and increase the vehicle’s efficiency; in addition, the rice’s husks are subsequently used to provide the energy needed for the extraction process.

Southern Brazil offers ideal environmental characteristics for the cultivation of rice, but Pirelli does not exclude the possibility of also exporting this virtuous model of collaboration with the local community, which has enabled us to grow in Brazil in the area of research, to other countries in which it operates.

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Pirelli Kirov Plant for Russian Children’s Foundation

In December 2012 one of Russia’s most reputable charitable foundations “Russian Children’s Foundation” celebrated its 25th anniversary. For almost all these years Kirov Tyre Plant has supported the organization. It is notable that our Kirov plant is a co-founder of Children’s Foundation chapter in Kirov. Even when going through a very challenging period Kirov Tyre Plant and its employees supported the Foundation helping children deprived of parental love and care. Thus through all years of cooperation the plant management and employees ran campaigns to raise funds for kids, donated clothes, toys and Christmas gifts for the abandoned children.

Kirov Tyre Plant management participated in the official anniversary ceremony that took place in Kirov. Russian Children’s Foundation was established in 1987. At the moment the Foundation is present in 74 Russian regions. Foundation’s main goal is to implement long term programs focused on social support to children in need. The Foundation is among Russia’s most reputable and effective charitable organization.