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Renewable energy talks at Pirelli

A convention promoted by the Agenzia per l’Italia Digitale and the Silvio Tronchetti Provera Foundation

A 23% improvement in energy efficiency over the next 10 years would determine an increase of over 1.3 billion euros in internal demand, with a contribution of an average rate of about 0.5% in gross national product.

That is what has emerged from the second “Osservatorio per le Energie Rinnovabile ed Efficienza Energetica” (renewable energy and energy efficiency observer) promoted by the Silvio Tronchetti Provera Foundation and the Agenzia per l’Italia Digitale (agency for a digital Italy) in collaboration with the Bocconi University, the Milan Polytechnic and the Milan Bicocca University of Studies. The data is to be presented in Milan on February 12th at our HQ during the “Renewable Energy and Energy Efficiency Convention, Scenarios and Opportunities”.

The event is opened by Marco Tronchetti Provera, president of the Silvio Tronchetti Provera Foundation, followed by Corrado Clini, the Italian government’s Minister of the Environment, Territorial and Sea Protection.

The convention continues with a presentation of the study by its creators, Vittorio Chiesa, ordinary professor of the Milan Polytechnic, Giancarlo Giudici, associate professor of the Milan Polytechnic and Massimo Beccarello, associate professor of the Milan Bicocca University of Studies.

Central to their presentation are the relevant technologies for renewable energies technology (photovoltaics, hydro-electrics) and energy efficiency, which present themselves as a real driving force in the growth of the country. The moderator is Lucio Pinto, director of the STP Foundation.

On conclusion of the convention, a round table discussion on “Energy and Innovation: the Role of the State” with the participation of Luigi Nicolais, president of CNR.

The book “Energie Rinnovabili ed Efficienza Energetica, Scenari e Opportunità” will be available in Italian and English on the sites:

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Pirelli- Ministry of environment: pact renewed until 2014

17 January: by adhering to this voluntary project, we commit ourselves to reducing tyre production’s impact on the environment

The agreement with the Italian Ministry of the Environment for the reduction of tyre production’s impact on the environment has been renewed. Chairman Marco Tronchetti Provera had already signed an agreement in January 2012 with the then Minister of the Environment, Corrado Clini during the “Driving Sustainability: a safe road to the future” international conference that took place at Bicocca. Now, we have renewed our commitment and as a result new production methodologies and technologies capable of respecting the environment even more will be experimented with and tested.

Said Dr. Tronchetti:“The signing testifies to our commitment to the realisation of an industrial model of sustainable growth through the development of avant garde technologies that will enable us to improve quality of life while fully respecting the environment”.

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Pirelli green innovation

A technologically advanced and eco-compatible activity for Pirelli in Brazil. In the factory at Meleiro, a city in the south of the country noted for its cultivation of rice, we are developing and using a process for the extraction of silica, essential to tyre production, from rice chaff. The discovery was reported by one of the world’s most prestigious weekly publication, The Economist, in an article devoted to Pirelli in which it also pointed out the environmental benefits derived from the use of a substance such as rice chaff.

Instead of being thrown away, the silica made from chaff is used to reduce tyres’ rolling resistance and increase the vehicle’s efficiency; in addition, the rice’s husks are subsequently used to provide the energy needed for the extraction process.

Southern Brazil offers ideal environmental characteristics for the cultivation of rice, but Pirelli does not exclude the possibility of also exporting this virtuous model of collaboration with the local community, which has enabled us to grow in Brazil in the area of research, to other countries in which it operates.