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The Lombardy Regional Government and Pirelli today signed a competitiveness agreement which calls for a free grant regional contribution of 1.9 million euro for the “Total Safety System” R & D project conducted by Pirelli at its research centre in Milan.

The project, which is being developed by Pirelli Tyre and will last 24 months, has a total cost of 5.35 million euro and is part of the activities linked to the development of a new generation of tyres based on the concept of “total safety”. The research activity, therefore, will extend to all phases of product conception and planning: from the use of new materials, to the development of new fully automated finished product checking, to the implementation of new application safety systems based on tyre sensors.

The high level of innovative content in the “Total Safety System” project will allow, in addition, a further improvement in the level of productivity, quality and efficiency, as well as the know-how for the various technologies.  The project will allow Pirelli to study new product mixes oriented towards segments with higher value added, anticipating market demand and this maintaining the level of competitiveness. From this project, Pirelli expects, also, positive results in the environmental and social arena with regard to road safety, through the continual reduction of vehicular fuel consumption and raising the number of kilometres in a tyre’s life.

The agreement – which is part of the programme of the Lombardy Regional Government aimed at developing and enhancing the value of human capital also through training courses, as well as production, environmental and infrastructure resources and with the goal of strengthening local employment generating ancillary employment along related supply chains – favours further growth in the group’s R & D at Pirelli’s Milan headquarters, where the group’s main R & D centre is located employing 400 people. The contribution from the Regional Government will facilitate the employment of 12 new R & D staff members between 2015 and 2017, who will be in addition to the 130 already involved in the activities linked to the project’s implementation.

“The competitiveness agreement with Pirelli demonstrates how the synergies between the public and private sectors bring concrete results here in Lombardy,” said the President of the Regional Government Roberto Maroni. “Our goal is to raise investment in research and innovation up to 3% of the region’s GDP, a figure which is now close to 2%. These are two strategic which represent a natural vocation for our territory as well as a great opportunity for growth”, he explained. “The Lombardy Region invests resources in technological development also as a way of creating employment”, Maroni continued. “We want to move forward on this road”.

“The centre in Milan – said Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli – represents the main driver of our Research and Development and enables Pirelli to compete and continue to grow on international markets. The contribution of the Regional Government is an important recognition on the part of the institution of the work conducted until now and will enable the launch of a project aimed at the creation of tyres that are always safe and environmentally sustainable, able to offer clients not only safety and high performance, but also solutions that respect the environment”.

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Pirelli and Inter Campus

Since 1997, Pirelli has been a partner of Inter Campus in a project of sports education throughout the world. Mission: to support growth and the right to play.

For more than 18 years, Inter Campus has developed social, flexible cooperation and long-term actions in 29 countries around the world with the support of 200 local operators, using football as an educational tool to offer to boys and girls aged between 6 and 13 each year the right to play.

In particular, Pirelli supports several projects in the countries where it operates: Romania, Mexico, United States and Russia.

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Pirelli hosts the CSR Europe General Assembly 2015

Pirelli has been a member of CSR Europe since 2010. This network of enterprises in Europe that are leaders in corporate social responsibility includes over 60 multinational corporations and 40 national partners with branches in 29 European countries, which allows them to cooperate and share experiences to become the global leaders in sustainable competitiveness and social wellbeing.

In support of this alliance, the most important figures of CSR Europe were welcomed at Pirelli headquarters on Thursday, June 18, for the CSR Europe General Assembly 2015. Filippo Bettini, Chief Sustainability and Risk Governance Officer, opened the event.

The general assembly was the prelude for the conference that will be held today, Friday, June 19, in the Expo auditorium for “Last Call to Europe 2020”“, dedicated to corporate sustainability during the months of Expo Milano 2015

➔  Pirelli participates in Last Call with Filippo Bettini, Chief Sustainability and Risk Governance Officer

Cities and technologies continue to develop, subjecting the environment to greater stress. By 2050, 70% of the population will live within urban areas, which implies the need to develop universally accessible urban mobility with low environmental impact. Municipal administrations, private corporations, and NGOs have the duty and opportunity to work together to achieve these ambitious and necessary objectives.
Transportation has a primary influence on emissions, especially the use and production of automobiles and their components. As a result, tires, which are one of the factors that most influence the energy efficiency of an automobile, are fundamental elements for the reduction of auto emissions. At the same time, there is a demand for reduced consumption of energy, water resources, and raw materials during production.
This context is an opportunity for growth for Pirelli, where product and process innovation play a key role and the benefits combine higher profits and more safety for people and the environment.

Pirelli has developed “Green Performance” tires that ensure safety and a respect for the environment. In 2014 Green Performance tires already made up 46% of our overall turnover, which is a sharp increase compared to 35% in 2011. The objective is to reach 48% by 2017. Moreover, by 2020 we will reduce the rolling resistance of our products by 40% (compared to 2007). At the same time, we are currently working on production process efficiency to further limit environmental impact and to reach these objectives for improvement (compared to 2009 data) by 2020: a 15% reduction in CO2 emissions, an 18% reduction in energy consumption, a 58% reduction in water consumption, and an increase of between 73 and 95% in the recovery of production scraps. During 2014, Pirelli obtained (compared to the previous year) a 2% reduction in specific CO2 emissions, a 19% reduction in water consumption, and a 3% increase in waste recovery, which helped achieve cost efficiencies equal to 92 million euros.

All this, combined with cooperation with other exponents in the sector, is at the heart of a corporate approach that makes sustainability an opportunity for growth.