Sustainability Channel

Green performance, the challenge of 'SCORPION VERDE'

Pirelli launches ‘Scorpion Verde’, the first ecological high performance tyre for SUVs and Crossovers, which is part of the company’s ‘Green Performance’ strategy.
Last 15 March in Barcellona Pirelli presented presented to the press and to 400 dealers from all over Europe and Japan the first tyre for high environmental impact vehicles, which embodies respect for the environment, savings, better breaking capability, grip and driving pleasure without giving up performance.
Scorpion Verde ensures an overall reduction in fuel consumption of up to 3.9% on urban roads and 3.4% on mixed routes (urban and extra-urban) and reduces acoustic emissions by a decibel, which is equal to 30% overall (that is like cancelling an entire lane of a three-lane motorway) and uses 10% less raw materials.
In addition to the powerful ecological vocation, Scorpion Verde guarantees high performance: improvement in braking, better wet grip and handling.
Scorpion Verde will be available on the replacement market from April 2010. Among the latest generation SUVs and Crossovers, Volkswagen’s Touareg has already chosen Scorpion Verde.

http://www.pirellityre.com/web/car-suv-van/scorpion_verde/default.page
Scorpion Verde is mobile: Pirelli has devoted an entire section of the mobile Tyre site to Scorpion Verde, where users will find a range of multi-media content

Cinturato leader of Green Performance

The Cinturato P7 and P6 passed the tests carried out by ADAC with flying colours. ADAC is the most important and prestigious automobile club in both Germany and Europe, with over 19 million members.

So Pirelli confirms its leadership in terms of performance, safety and eco-compatibility, demonstrating yet again to have made the philosophy and driving values of “Green Performance” its own.

The test results, which have also been distributed through the automobile clubs of Austria and Switzerland (the OAMTC and TCS), show how the Cinturato P7 and P6 are extremely reliable tyres and, therefore, considered strongly recommendable to users.

During the tests, the Pirelli Cinturato P7 turned out to be the best tyre that marries a high level of performance in both the wet and dry with low rolling resistance, greater mileage and reduced sound emission. This is the result of Pirelli’s approach to green performance, which has permitted the company to conquer a position of leadership by combining safety, performance and eco-compatibility.

There were similar results for the Cinturato P6, which not only beat all tyres in its tests, but it is also the only cover to be able to take its place in the Green Performance area. (see graph).

From Nigeria an award for Pirelli

Pirelli is also the top tyre brand of the year in Nigeria.

The news arrived from the city of Lagos, where on 21 January an awards ceremony took place for the presentation of the Nigeria Auto Media Awards, the competition organised by the specialised press for the car and transport sector.

For the tyre category, the title ‘2009 Tyre Brand of the Year’ was won by Pirelli, present in Nigeria through its distributor The Infinity Group which, with its sales organisation, after sales network and competence, contributed to the achievement of the award.

The special ‘Diamond Jewel Award’ was received by Lorenzo Arrigone, Pirelli Area Manager – West Africa.

Reads the article on the Nigeria Auto Media Awards:

www.sunnewsonline.com