Over the next three years, Pirelli will invest 300 million euros in China to meet the growing demand of the biggest car market in the world.
And it was in that country that Pirelli gained its most recent recognition in the form of the best marketing award, which it received recently during the China Auto Aftersales Summit Forum.
The prestigious award was presented to Giovanni Angelo Ponzoni, Pirelli’s director of marketing in the Asia-Pacific area, who was visibly pleased to receive this authoritative recognition. He said, “We are honoured to have won the best marketing award, which gratifies us and recognises the efforts Pirelli makes in this area.
“We are fully concentrated on our green performance products, a reason for which the F1 teams and many luxury car manufacturers chose us”, Mr. Ponzoni continued. He concluded by recalling Pirelli’s strong commitment in China, saying, “Over the next few years, Pirelli will continue to invest in the development of its products, brand marketing and technological innovation in the Chinese market and in general throughout Asia”.
The world’s major manufacturers are promoting Pirelli. After Toyota, the latest is John Deere, one of the largest agricultural and construction machinery producers in the world, which has assigned its maximum recognition to Pirelli Agro BU.
Entry into its Hall of Fame is conceded each yearby John Deere only to those suppliers that have confirmed the excellence of their products and servicesover a five year period. Pirelli Agro Brazil has won the North American company’s world excellence award as best supplier for the fifth consecutive year.
“This is a most important moment in the history of our partnership”, said David Everitt, president global tractor and turf production at John Deere. “Pirelli enters our Hall of Fame: only a few companies in the world have reached that level of performance and our hope is to further reinforce our partnership through development programmes in other geographical areas”.
It is the first time that a tyre supplier has received such prestigious recognition and it is an achievement of great satisfaction to our business unit specialised in the production of tyres for agricultural machines, earthmovers and forklift trucks.
“If we have been able to achieve such a coveted award it is thanks above all to the great professionalism of our Agro BU team in Brazil. It is a distinction that must further stimulate us for the challenges that lie ahead”, commented Mario Bernabai, commercial director, AGRO/EM BU.
The presentation ceremony took place on 3 March at Moline, Illinois, in the United States, home of the John Deere headquarters.
The award was presented to Fernando Ruoppolo, OE director, Pirelli Latam and Mario Bernabai.
Mark Burton (JD), Larry A.Meeske (JD), Rangel Mattia (JD), Fernando Ruoppolo (Pirelli), Mario Bernabai (Pirelli), Luciano Alberto Silva dos Santos (JD), Gary Danelser (JD)
A sweeping victory for P Zero in the summer tyre tests organised by the German motoring magazine Auto Zeitung, which this year put the products of 14 different manufacturers to the test in size 225/45 R 17.
In the six tests carried out in the wet, P Zero turned out to be unbeatable in braking from 100 kph, driving safety and handling and very good under aquaplaning. Commented the experts of Auto Zeitung, “The P ZERO shines in the wet with an incredibly high grip. It is the fastest and grippiest tyre and was also the best in the braking test”.
P Zero also convinced Auto Zeitung in the seven tests in the dry: “The Pirelli is among the absolute top and impresses with very high cornering speeds and directional stability”.
So the ultra-high performance Pirellimerited the accolade “highly recommended”, confirming its already acclaimed leadership on the world’s roads and Formula 1 circuits.