Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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PIRELLI SHARED ITS APPROACH TO SUSTAINABILITY WITH THE TURKISH BUSINESS WORLD

LASTIK MAGAZINE_ E. G. Pessina at REC TurkeyOn April 20 and 21 the Pirelli Group Sustainibility Manager, Eleonora Giada Pessina, shared Pirelli Group’s approach to “Sustainability” with the middle and high level managers of the Turkish business world.

Corporate Sustainability Certificate Porgramme has been organized by REC Turkey, in cooperation with Boğaziçi University, aiming to promote “Sustainable Development” in the Turkish private sector. The program took place between 6th of April and 3th of June and included 6 modules. Targeted at mid and high level mangers of Turkish business world, the Programme aimed to give them the necessary information and skills in oder to cope with the challenges of today’s competitive environment.

During these two day long conferences E. G. Pessina underlined the comepetitivity value of a sustainable management approach which fully integrates sustainability in company’s vision and business development strategies. The “Group green strategy” has been explained with a major focus on Cinturato P7, the Green Performance Tyre.

She aldo indicated that sustainability plays a foundamental role in today economic world, by also adding“If today a company wants to be innovative, to anticipate its consumers’ expectations and to catch the most challenging opportunites in the market, all of this with the most valuable relations with its internal and external stakeholders, than sustainibility shall become one of its priorities.”

On that day Pessina’s lecturers were also followed by two video conference dedicated to the “Sustainable Finance” concept, with two very prestigious Experts: Edoardo Gai, Head of SAM Group Sustainability Services, from Zurich  - SAM is the Dow Jones Sustainibility Index Analyst – and then Willam OultonDirector of Financial Times Sustainability Indexes Director, from London.


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PIRELLI PUBLISH ITS FOURTH SUSTAINABILITY REPORT

Download the Report 2008 (excerpt from the source “Group Annual Financial report 2008″).


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PIRELLI LAUNCHES THE FIRST TYRE SCRAPPING PROGRAMME

P7Motorists who replace old tyres with new eco-compatible products will receive a fuel contribution up to 60 euros, fostering road safety and environmental protection.

The initiative, totally financed by Pirelli, was presented today in Rome by Chairman Marco Tronchetti Provera and Pirelli Tyre CEO Francesco Gori, at an event attended by Altero Matteoli, Minister for Infrastructure and Transportation, Adolfo Urso, Undersecretary for Economic Development and International Trade, Mario Valducci, Chairman of the Transportation, Post and Telecommunications Commission of the Chamber of Deputies, and Andrea Mondello, Chairman of Unioncamere.

This is an incentive programme is completely new for the sector and will take place from the end of May until the end of July and is being carried out in collaboration with ENI for members of the You&Agip programme. For the replacement of worn tyres below the legal limit (1.6 mm of remaining tread), Pirelli will recognise a contribution of up to 60 euros for the purchase of fuel, depending on the type of eco-compatible tyres that will be acquired.

Protagonists of this innovative incentives programme are the Cinturatos, the family of Pirelli ‘green’ tyres which, after the P4 and P6 launched last year for cars in the medium segments, is now widened with the new P7, unveiled at the same event at the Tempio di Adriano.

The first high performance ecological tyre destined for the high sector of the market ensures a reduction in carbon monoxide emissions of up to 4 grams per kilometre drive, and reduces acoustic emissions by 30%, while guaranteeing optimum performance in both the wet and dry.
In the meantime, research activity at Pirelli Labs to further reduce environmental impact has isolated in the rice husk – waste from the preparation of rice and not for food use – a natural component which will enter into the structure of tyres from the end of the year, reducing synthetics among their production components, therefore, to the advantage of minimising impact on the environment.

With the scrapping incentives and the Cinturato P7 together, Pirelli is aiming to re-launch demand in moments of difficult circumstances such as these, stimulating the adoption of products of low environmental impact and favouring greater road safety.