Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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PIRELLI EGYPT: 4TH EDITION OF THE IMAGE COMPETITION

The fourth edition of the Project saw the participation of six teams coming from El Karnak, Abu Sinbil, El Salam, El Hazira, El Mesiry and El Waqqad, which presented, between November 1st 2016 and January 1st 2017, innovative projects using recycled materials and a limited budget.

There were no further rules leaving full space for creativity, initiative and improvisation. The projects were assessed by 10 judges from Pirelli and non-participating villages that based their evaluation on before and after pictures, visits and interviews with population, taking account of nine criteria’s: innovation, efficiency of waste usage, encouraging other community members, solving existing problems, number of beneficiaries, project evaluation from beneficiaries’ point of view, quality, number & size of projects, safety measures.

The final result was outstanding. The three most appreciated projects – El Salam, El Waqqad, El Kamak – were awarded in a Ceremony held on February 15th in Alexandria.