Pirelli has received for the fourth consecutive year the Marcas Confiables 2012 Award, standing out as one of the Argentinean favourite tyre brands, according to the Selecciones magazine Survey, edited by Reader’s Digest Argentina.
Pirelli has the first position in the 2012 tires ranking. The readers of the Selecciones magazine have considered and evaluated attributes such as quality, price, image and understanding of the costumers’ needs and willingness to purchase.
Selecciones is the magazine leader of the world with more than 100 million readers, distributed in 50 countries and written in 21 languages. In Argentina has a monthly sale of over 150,000 copies.