Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Pirelli P1 wins the tyre sector’s most coveted recognition in China

On 2 August in  Shanghai, the magazine Motor Trend bestowed on our Cinturato P1 the  ‘2012 Environmentally Friendly Tyre of China’ title,  attributing to the tyre totally unique characteristics of efficiency and sustainability.

During voting, issues were examined such as how the tyre can carry out an important role in reducing harmful emissions and how the tyre manufacturers can optimise their ethical and social responsibility practices to best help a ‘sustainable circulation’ of traffic.