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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business. The blog is moderated by Pirelli Corporate Sustainability.

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Pirelli “king” of Great Britain

For the second consecutive year, our tyres have turned out to be the ones preferred, according to an Encircle Marketing survey.

British motorists have crowned Pirelli. A survey by Encircle Marketing, specialised in after sales car market research, sell-out prices and selling way, has identified Pirelli as the most recommended tyre brand in the UK last year for the second successive year, totalling 6.7% of all recommendations in the sector.

Managing director of Pirelli UK, Dominic Sandivasci, said of this distinction, “Results such as these are extremely important for us. Our reputation is built on a high level of customer satisfaction and the fact that our brand is spreading, thanks to word of mouth recommendation. This is extremely positive for our growth. We must thank all those who work for Pirelli and who play their part in the development and sale of excellent products, as well as offering such a high level of service to the client”.