Pirelli was elected for the ninth consecutive year the most remembered tyre brand in the annual Top of Mind award, prepared by the Folha de S. Paulo newspaper. The company was also the most remembered among men, leading once again the category Top Male.
The survey, conducted by the Datafolha Institute, asks one of the following questions: “What is the first brand that comes to mind when talking about (tyre)?” and” What is the first brand that comes to your mind? “.
The awards ceremony took place on the evening of October 25th in São Paulo and and once again reinforces Pirelli tyres as a Brazilian preference.