Pirelli’s truck tyre history spans 100 years, an anniversary that the Business Unit decided to celebrate with a major event at Izmit, Turkey, the Group’s largest industrial centre, which produces both truck and Formula 1 tyres.
Today (15 September) Pirelli presented to the international press three new truck tyres for the winter, highway and gravel market segments. They complete the Serie 01 range, conceived for use in critical winter conditions, for long range transport and by building site vehicles.
To welcome the press to Izmit there was a photographic exhibition telling the story of Pirelli’s century in world transport, from the Ercole 1000×150 tyre to the very latest compounds.
And during this period, Pirelli Truck is launching a series of initiatives to commemorate its transport centenary, aimed at making the industry’s professionals more aware of safety. The project includes the online competition “Give a voice to Safety”, inspired by the principals of the European Road Safety Charter, of which Pirelli is a signatory. Until 15 November, road transporters may leave a voice message of up to 45 seconds, explaining what it means to be a transport professional and give road safety suggestions. The most interesting messages will be assembled and published on the www.Pirelli.it web site in its Truck and Bus section and on www.Trasporti-Italia.com, media partner of the initiative.