Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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Pirelli and an enthusiasm for energy

Energy efficiency means consuming less without waste as well as better consumption, selecting the most suitable way to obtain the best result from the energy available.

 At Pirelli production sites, people devoted to the management of energy consumption and specialised groups work to consolidate this approach, developing action plans aimed at optimising consumption and making employees aware of the subjects of energy and the environment.

 The studies and actions being carried out concern the consumption of primary energy, but they do not neglect that of water and atmospheric emissions.

The carefully planned activities are aimed at:

  • eliminating waste;
  • increasing the energy yield of plants and processes;
  • reducing overall expenditure to guarantee efficiency and savings.

An effective contribution is requested of all the participant working groups. Among the impressions gathered from those groups emerge objectives such as making people aware of the need for energy saving, useful for consolidating the initiatives being carried out and realising new ones, and the diffusion of data inherent to consumption and costs.

 The expectations are substantial, from increasing personal awareness to the possibility of broadening the extent of work and obtaining starting points or ideas from a number of production sites.

 Last but not least is an opportunity that must not be lost to replace old generation components with new ones, able to save energy by optimising consumption.

 But the factories are not just starting to talk of these subjects now: as a result of contributions from experts in energy consumption and saving, Pirelli’s sustainable development has put down its roots for the task with the competence, culture and enthusiasm of its employees.

Categories: Sustainability


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MAKE WAY FOR THE ENERGY OF THE CINTURATO P1

In a world in which resources are always more and more scarce and the population is increasingly numerous, the common objective must be sustainable growth. And the Sustainable Energy Week is an opportunity of making people aware of the responsible use of energy. Along those lines, the European Union has organised the conventions, debates and forums currently taking place on the subject. The need for sustainable growth is why many companies like Pirelli design and develop innovative solutions and products to enable people to use energy correctly, all with the kind of characteristics able to make a tangible reduction in their impact on the environment.

Cinturato P1: a top saver

The most recent example of a leading innovative product from the sustainable use-of-energy point of view is the brand new Cinturato P1, launched by Pirelli last month.

This is a premium tyre for small and medium cars that broadens and improves the historic Cinturato family.

Once more, it confirms the company’s strategy of green performance, which means focusing a great deal of attention on environmental characteristics without ever sacrificing performance and safety.

In its first official tests, the Cinturato P1 immediately beat all its competitors in terms of fuel saving and reduced acoustic emissions. As a result of a 15% reduction in its weight and innovative technological choices, the new tyre has an up to 25% less rolling resistance which, in terms of consumption and pollutant emissions, means a saving of up to 5%.

The launch of this tyre is pursuant to Pirelli’s strategy, aimed at increasing the impact of green performance products on our turnover from 37% in 2010 to over 45% by the end of 2013.

Categories: Sustainability


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Let’s focus on the reduction of CO2

The challenge of climatic change is probably the most complex that humanity has ever had to face. With the Kyoto Protocol, Europe has established ambitiousobjectives (the 20-20-20 policy) which commits it to achieving these values over those of 2005 by 2020:

20% reduction in the emission of greenhouse gasses;
20% increase in the use of renewable energy sources;
20% improvement in energy efficiency.

That constitutes an important opportunity for European companies. The development of innovative new abilities leading to the creation of new resources in an ever-conscious perspective of sustainable growth. A motto of the Energy Week is ‘Decarbonise our Future’: in other words, reduce our energy dependence on combustible fossils, which are directly responsible for CO₂ emissions.

Pirelli has supported this common effort by monitoring its own greenhouse gas emissions since 2002 and developing increasingly accurate calculus models. In the future, carbon governance will become an ever more important instrument, together with those that already exist, in the decision-making process concerning the creation of sustainable value.

In that context, Pirelli has purposely fixed objectives to reduce  greenhouse gas specific emissions* by 15% over 2009 levels by the end of 2015. Under this scheme, 2010 emissions were just under 5% less, due especially to initiatives adopted for increasing energy efficiency. And, still on the subject of sustainability, a specific action plan is now being developed to further reduce emissions.

You’ll find more information on http://www.eusew.eu/

*by specific emissions we mean those normalised on annual tyre production: this data is an indicator of the real quality of the transformation process, unconnected with the values of the annual variation in quantity produced.

Categories: Sustainability