‘Pirelli World’ is back after the summer break with a section dedicated to Formula 1, which tells us all we need to know about Pirelli’s return to the pinnacle of open-wheel racing: the terms of the agreement Pirelli has signed to provide tyres to Formula 1 for the period 2011-2013; the challenges the company will have to face as told by Maurizio Baiocchi, R&D Director for Pirelli Tyre & Parts; the motorsport tyre factory in Izmit, Turkey; and a photo reportage of Pirelli’s victories in four-wheel motorsports since 1913, by Carlo Furgeri (‘Una Storia di Successo’).
Pirelli Tyre. Both revenues and investment are on the rise. ‘Pirelli World’ reports on the group’s strategies for success in the global marketplace.
Horacio Pagani visits the University of Milan. On the eve of the new course record at the Nürburgring set by Pagani Zonda R on Pirelli P Zero Slick tyres, ‘Pirelli World’ has asked Horacio Pagani, founder and president of Pagani Automobili (a Pirelli partner since 2005), to talk about this prestigious car manufacturer and the secret to its success.
Pirelli Manufacturing System (PMS). The outcome of the ‘Managing to Lea(r)n’ project, which Pirelli launched in 2010 with the help of the SDA Bocconi School of Business, Milan. The project seeks to insert lean procedures and tools into the production process and has already seen the participation of 130 employees from all of the group’s tyre facilities.
In the latest issue, ‘Pirelli World’ goes to Egypt to tell the story of more than ten years of growth with Karim Gaddas, CEO of Pirelli Egypt, in conjunction with the inauguration of the new area of the Alexandria truck facilities.
The Pirelli Foundation now operational. Established with the goal of developing and promoting Pirelli’s history and entrepreneurial culture, the Foundation publishes periodicals, photos, video, sketches and other mementos that depict the 138 years of the company’s history and culture. ‘Pirelli World’ gives us a taste of this immense heritage.
All this and more in the latest issue of ‘Pirelli World’