Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Pirelli N.1 in Original Equipment for Sport Vehicles in Usa

jd power usaThe high performance tyres for sports vehicles preferred by American motorists are Pirelli.
According to ‘Original Equipment Tire Satisfaction Index Study’ of JD Power & Associates, which every year verifies the general level of satisfaction among motorists, Pirelli won the JD Power & Associates Award, recognised by American consumers as an important indicator of quality and performance.
The investigation, which is divided into four categories (‘luxury’, ‘passenger car’, ‘performance sport’ and ‘truck/utility’), is conducted among motorists who have been driving their own car fitted with the same original equipment tyres for two years. Wear, appearance, traction/handling and driving are the four parameters considered.