THE PIRELLI SPACE OPENS IN JOHANNESBURG
The Pirelli Space was inaugurated in Johannesburg on 12 December, a showroom devoted to the presentation of the projects and products of PLunga to South African clients and the media.
Situated within a prestigious complex of design study, boutiques and restaurants which resulted from the exclusive reconstruction of a 30s industrial site, the Pirelli Space is a shop window on the company’s image, style and culture as well as its technology, promoting marketing initiatives and contributing to the diffusion of the Pirelli brand in South Africa.
The celebrations for Pirelli’s 80th year anniversary in Brazil continue.