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New ideas from Pirelli are not confined to incentives to purchase low environmental impact tyres.  Today saw another launch – during an event at the Temple of Hadrian, Pirelli brought forward the presentation of its new radial tyre, the Cinturato P7. This new product complies with the new European anti-pollution regulations that will come into force in 2012. The tyre, the latest developed by the Group’s Research and Development centre, represents a product that is innovative in several different respects. Firstly, in its low environmental impact: the Cinturato P7  is able to reduce the fuel consumption and carbon dioxide emission levels of a vehicle by an average of 20%, also contributing to lower sound pollution by up to 20%. Road safety is assured by high performance when braking or in curves, guaranteed on both wet and dry surfaces. The Cinturato P7 is manufactured with a new mix developed by Pirelli that uses increasingly “green” materials.    CINTURATO P7
In accordance with the 2009-2011 Industrial Plan, the new Cinturato P7 combines ecology and high performance, energy saving and lower environmental impact, and safety and driving comfort. 
The Cinturato P7, available from May, has already been adopted by the major motor vehicle manufacturers. 
Pirelli Labs are engaged in research seeking to drastically reduce environmental impact by using “green” technologies, from the mix to the tyre structure, without lowering the safety parameters of the vehicle. In particular, for the mixes, Pirelli is engaged in the development and use of a series of increasingly ecological new materials. Before the end of 2009 the Italian group will be able to use rice bran – a by-product of rice processing that has no food use – as a component in tyre production. Using this natural product will allow the use of synthetic substances to be reduced, decreasing pollution.


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