The celebrations for Pirelli’s 80th year anniversary in Brazil continue.
The story of Plunga in Brazil is told on the web at www.pirelli.com.br/80anos, from the 30s until today through its manufacturing facilities, products, plantations, market successes and commitments in the country’s culture, sport and society.
The Italian flag flies high above the ship that began this internet journey. A tyre narrator welcomes visitors and accompanies them throughout the years in the places built by Pirelli, while sound effects and music recall the most significant events, along with a video and multimedia material that describe the most important stages of the company. It is a young and dynamic description of a company that has reached 80 years, but preserves the flavour and freshness of “being Brazilian in Brazil”.