MAJOR RECOGNITION FOR PIRELLI BRAND IN PEKING
Pirelli China receives the Best Enterprise Brand Image Award
Last Wednesday (20 June) Pirelli was presented with a prestigious prize in Peking: it was the 2012 Best Enterprise Brand Image Award at the summit on finance, one of the most important business events of the year.
China’s growing economic strength was the main theme of the event, which focused on four key elements: green, innovation, reputation and development. During the summit, the results were discussed of the great improvements that have been made in China as a protagonist, with the spotlight on the progress of the green economy, innovation of businesses and sustainable development.
In this context, Pirelli has taken great steps forward in reinforcing the notoriety of its brand, as it has with its reputation, partly as a result of its involvement in motor sport sponsorship and our marketing activity.
Factors which have made a tremendous contribution to China’s economic development.
Categories: Innovation Pirelli


Pirelli Tyre won the ‘Premio Nazionale per l’Innovazione 2009’, the «2009 National Innvovation Prize», sponsored by the Italian Entrepreneurs’ Association Confindustria as well as the ‘Premio dei Premi’ «Prize of Prizes», sponsored by the Prime Minister’s Office. «For the great contribution by Pirelli to innovation and its business results achieved through the integration of innovative ideas and tools within the daily business of its staff at all levels, and for a dynamic and integrated management of innovation as an incentive to involve the entire organization for the purpose of achieving further international growth and competition». Giorgio Napolitano, the President of the Republic, personally awarded Pirelli Tyre this prestigious prize.