MAJOR RECOGNITION FOR PIRELLI BRAND IN PEKING

Pirelli China receives the Best Enterprise Brand Image Award

Last Wednesday (20 June) Pirelli was presented with a prestigious prize in Peking: it was the 2012 Best Enterprise Brand Image Award at the summit on finance, one of the most important business events of the year.

China’s growing economic strength was the main theme of the event, which focused on four key elements: green, innovation, reputation and development. During the summit, the results were discussed of the great improvements that have been made in China as a protagonist, with the spotlight on the progress of the green economy, innovation of businesses and sustainable development.

In this context, Pirelli has taken great steps forward in reinforcing the notoriety of its brand, as it has with its reputation, partly as a result of its involvement in motor sport sponsorship and our marketing activity.

Factors which have made a tremendous contribution to China’s economic development.

EIB AND PIRELLI: €100 MLN IN SUPPORT OF R&D FOR 2009-2012

The European Investment Bank (EIB) and Pirelli signed a financing agreement today for a 100 million euros loan from EIB for support of projects in the area of  Pirelli Group research and development for 2009-2012.

The loan is for support of research and development in the field of product and manufacturing process innovation for reduction of the environmental impact of tyres, among other things, improving their performance and safety standards thanks to identification of innovative materials and components. The project regards activities of the various research and development centers of Pirelli in Italy and abroad, and was finalized as part of the 200 million euros credit line resolved upon by EIB last July.

The new loan consolidates the relationship between Pirelli and EIB, which in the past contributed to the Group’s constant commitment to innovation and development of its competitiveness on a global scale.

“We are happy to continue in our tradition of supporting the Pirelli Group, which makes investment in research one of the pillars of its policy for growth in international markets, placing great attention on the goal of reduction of polluting emissions – which is a priority for EIB,” said Dario Scannapieco, EIB vice president in charge of Italy, Malta and the Western Balkans.

“The loan from EIB,” said Marco Tronchetti Provera, chairman of Pirelli “represents a contribution to and an important recognition of the research activity of Pirelli, which has always been strongly committed in this direction with the aim of improving quality of products for the benefit of consumers and the competitiveness of the Group on the market. Today, in particular, this effort shows us committed to development of products and processes that are more and more eco-compatible, that is, oriented towards adopting technologies that offer customers not only safety and high performance, but also solutions which are respectful of the environment.”

Download EIB and Pirelli joint press release(pdf)

PIRELLI'S EXCELLENCE: INNOVATION AND TECHNOLOGY

Pirelli Tyre won the ‘Premio Nazionale per l’Innovazione 2009’, the «2009 National Innvovation Prize», sponsored by the Italian Entrepreneurs’ Association Confindustria as well as the ‘Premio dei Premi’ «Prize of Prizes», sponsored by the Prime Minister’s Office. «For the great contribution by Pirelli to innovation and its business results achieved through the integration of innovative ideas and tools within the daily business of its staff at all levels, and for a dynamic and integrated management of innovation as an incentive to involve the entire organization for the purpose of achieving further international growth and competition». Giorgio Napolitano, the President of the Republic, personally awarded Pirelli Tyre this prestigious prize.