PIRELLI LAUNCHES ITS NEW LONG DISTANCE TYRE IN EGYPT

A new long distance tyre for the local Egyptian market for personal transport for tourism was unveiled in Cairo on 2 July. In the presence of the managers of the largest fleets of tourist vehicles in Egypt, and the major distributors of tyres in the country, Pirelli presented the FH65, its new tyre with directional tread for steering axles that can guarantee longer life with maximum comfort and handling.

Compared to previous solutions, this new product has a more innovative structure in terms of both performance and safety. The tread is a product of the new dual layer technology that associates two types of mix: the outer layer favours wear and stress-resistance, while the  low hysteresis inner layer reduces heat generation and helps the shoulder resist lacerations. A new tread that increases safety and improves driving comfort, elements that further recommend this tyre to tourism companies.

THE BRAND NEW LOTUS EVORA TAKES OFF WITH P ZERO

Top performer and  last month «Tyre of the Year 2009» prize-winner by the «Auto Express» magazine, Pirelli P Zero is back on stage in the United Kingdom.
The British car manufacturer Lotus Cars Limited chose Pirelli P Zero to fit its brand new Lotus Evora, the supersporting car officially inreoduced on the market in Loch Lomond, Scotland early in June.
P Zero have become the reference tyres for many top performing cars and have been rated ideal to further the performances of this 2+2 hard top in terms of road-holding, handling and  driving. This was also confirmed by Matthew Becker,  a chief engineer at Lotus, when he mentioned the reasons that lead to the choice of these Italian tyres and pointed out their outstanding road-holding performance under all circumstances.