Pirelli launches its incentives to replace old tyres with Pirelli eco-compatible ones. In collaboration with Eni, the Pirelli Group can now offer discounts of up to 60 euros on fuel purchases. To receive them, just change your old tyres – worn beyond the legal limits (1.6 mm of tread) – with “green” Cinturato radial tyres. What makes this different from traditional incentives is how it is supplied: this initiative is wholly self-financing, and Pirelli bears all the costs. No government contribution, then, to a measure that is designed to revive the tyre market and stimulate sales of products with low environmental impact.
The initiative falls within the guidelines of the Pirelli 2009-2011 industrial plan, published in February, for the development of increasingly innovative and ecological solutions and products.
Scrapping worn tyres and replacing them with new “green” ones fulfils three of Pirelli’s aims: ensuring road safety, providing an anticrisis stimulus to support market demand in an unfavourable economic scenario and encouraging consumers to opt for products with low environmental impact. The scheme will run from the end of May to the end of July 2009.
The initiative was presented in Rome today by Pirelli Chairman Marco Tronchetti Provera, and the Chief Executive Officer of Pirelli Tyre, Francesco Gori, as part of an event attended by Altero Matteoli, Minister of Infrastructure and Transport, Adolfo Urso, Undersecretary of State for Economic Development and International Trade, Mario Valducci, Chairman of the Transport, Post and Telecommunications Commission of the Chamber of Deputies, and Andrea Mondello, Chairman of Unioncamere, the national umbrella organisation for Chambers of Commerce throughout Italy.