DOUBLE TRIUMPH FOR PIRELLI AT THE CHINA TYRE ENTERPRISE SUMMIT 2009

The most prestigious prize at  the 2009 edition of the China tyre Enterprise Summit went to the Cinturato P7, voted “The Best New Tyre of the Year”. And the high performing P Zero tyre won the title of “The Best Ultra-High Performance Tyre”, thanks to its excellent performance compared to that of its competitors.  The centre of the debate of the summit, focussed on ecosustainability, energy saving and environmental protection,  was the search for new eco-compatible materials, and the introduction of new and increasingly green tyre and technologies.

Winning two such important prices demonstrates how the world of industry appreciates the policies of safety and respect for the environment that Pirelli has pursued in recent years, and which it continues to believe in, always combining respect for the environment and high performance.

THE ADVENT OF CYBER TYRE, THE SMART TYRE THAT READS THE ROAD SURFACE

Pirelli’s engineers are developing, Cyber Tyre, the smart tyre that can “read” the road surface and through an integrated chip sends real-time information back to the car so that the best driving trim can be found and possible emergency detected at once. Through a high control on the tyre wear and tear as well as its pressure, it also gives a great contribution in terms of fuel consumption and environmental impact.

BUY PIRELLI TYRES AND TRAVEL FREE

Pirelli launches its incentives to replace old tyres with Pirelli eco-compatible ones.  In collaboration with Eni, the Pirelli Group can now offer discounts of up to 60 euros on fuel purchases. To receive them, just change your old tyres – worn beyond the legal limits (1.6 mm of tread) – with “green” Cinturato radial tyres. What makes this different from traditional incentives is how it is supplied: this initiative is wholly self-financing, and Pirelli bears all the costs. No government contribution, then, to a measure that is designed to revive the tyre market and stimulate sales of products with low environmental impact.  
The initiative falls within the guidelines of the Pirelli 2009-2011 industrial plan, published in February, for the development of increasingly innovative and ecological solutions and products. 
Scrapping worn tyres and replacing them with new “green” ones fulfils three of Pirelli’s aims: ensuring road safety, providing an anticrisis stimulus to support market demand in an unfavourable economic scenario and encouraging consumers to opt for products with low environmental impact. The scheme will run from the end of May to the end of July 2009. 
The initiative was presented in Rome today by Pirelli Chairman Marco Tronchetti Provera, and the Chief Executive Officer of Pirelli Tyre, Francesco Gori, as part of an event attended by Altero Matteoli, Minister of Infrastructure and Transport, Adolfo Urso, Undersecretary of State for Economic Development and International Trade, Mario Valducci, Chairman of the Transport, Post and Telecommunications Commission of the Chamber of Deputies, and Andrea Mondello, Chairman of Unioncamere, the national umbrella organisation for Chambers of Commerce throughout Italy.