MAJOR RECOGNITION FOR PIRELLI BRAND IN PEKING

Pirelli China receives the Best Enterprise Brand Image Award

Last Wednesday (20 June) Pirelli was presented with a prestigious prize in Peking: it was the 2012 Best Enterprise Brand Image Award at the summit on finance, one of the most important business events of the year.

China’s growing economic strength was the main theme of the event, which focused on four key elements: green, innovation, reputation and development. During the summit, the results were discussed of the great improvements that have been made in China as a protagonist, with the spotlight on the progress of the green economy, innovation of businesses and sustainable development.

In this context, Pirelli has taken great steps forward in reinforcing the notoriety of its brand, as it has with its reputation, partly as a result of its involvement in motor sport sponsorship and our marketing activity.

Factors which have made a tremendous contribution to China’s economic development.

Sustainable finance and value creation: Pirelli at the forefront at the Borsa Italiana/London Stock Exchange Seminar

“Business sustainability and responsible investments to create long term value” is the title of a seminar organised by the Academy-London Exchange Group, sponsored by Pirelli and in which Pirelli took part as Speaker. Group chairman Marco Tronchetti Provera illustrated the results obtained so far in terms of sustainability and the objectives set in the 2009-2011 plan to the audience of financial analysts, investors and rating society experts gathered in the headquarters of Borsa Italiana, the Italian stock exchange.

In particular, after the growth of the green revenue component from 20 to 25% of turnover achieved in 2008 and 2009, the target for the current year is 33%, aimed at achieving the objective of 40% in 2011. Achievements that were also due to new green performance products such as the Cinturato P7 and the Scorpion Verde. He reminded his audience that, for Pirelli, sustainability is not just respecting the environment, but a new management model that is an integral part of the growth strategy for the Group: this is the best way of managing the economic, social and environmental impacts related to processes, products and services  inspired by the principles of the United Nations’ Global Compact, respecting shared policy values, according to the most advanced management systems.

Speakers at the event, opened by Angelo Tantazzi, Chairman of Borsa Italiana and by Paul Druckman, Chairman of Access Technology Group – The Prince’s Accounting for Sustainability Project, were also Giuseppe Van Der Helm, Chairman of Eurosif, and Gian Francesco Imperiali, Chairman of ABB.

Video with Marco Tronchetti Provera’s speech (italian version)

PIRELLI IS COMMITTED TO THE PRINCIPLE OF EQUAL OPPORTUNITIES

Pirelli is among the first Italian companies to sign an Equal Opportunity Statement in the workplace. Last October 5th, institutions and companies met in Milan at the premises of Assolombarda and attended the presentation of the “Statement of Equal Opportunity in the workplace”, a declaration of intent aimed at promoting corporate culture and human resource policies without any forms of prejudice and discrimination, helping appreciate talents in all of its diversities.
Promoted by Sodalitas Foundation, AIAF (Italian Association of family-based companies), AIDDA (Association of Women Entrepreneurs), Impronta Etica, UCID (Christian Union of Business Executives) and the Ufficio Nazionale Consigliera di Parità, supported by the Ministry of Labour, Health and Social Policy and the Ministry of Equal Opportunities, the Statement provides a reference framework of values to help guide member companies and, rather than providing detailed prescriptions, it only requires a few commitments based on principles and key elements regarding effective policy change programmes, tried out successfully by companies involved many years in the sector.
Pirelli has always considered equal opportunities and has helped formulate  the Statement and is among sixteen Italian companies that have voluntarily signed the document; other companies include Abb, Bpm, Bracco, IBM, Nestle, L’Oréal Italy and Unipol.

For more information: http://www.pirelli.com/web/sustainability/stakeholders/human_resources/default3.page#gestione_diversita?utm_source=it.pirelli.com&utm_medium=sustainability