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The Cinturato P7 and P6 passed the tests carried out by ADAC with flying colours.  ADAC is the most important and prestigious automobile club in both Germany and Europe, with over 19 million members.
So Pirelli confirms its leadership in terms of performance, safety and eco-compatibility, demonstrating yet again to have made the philosophy and driving values of “Green Performance” its own.

The test results, which have also been distributed through the automobile clubs of Austria and Switzerland (the OAMTC and TCS), show how the Cinturato P7 and P6 are extremely reliable tyres and, therefore, considered strongly recommendable to users. During the tests, the Pirelli Cinturato P7 turned out to be the best tyre that marries a high level of performance in both the wet and dry with low rolling resistance, greater mileage and reduced sound emission. This is the result of Pirelli’s approach to green performance, which has permitted the company to conquer a position of leadership by combining safety, performance and eco-compatibility.
There were similar results for the Cinturato P6, which not only beat all tyres in its tests, but it is also the only cover to be able to take its place in the Green Performance area.
green performance

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Pirelli has been active in Brazil since 1929, a country holding a leading position in both cars and industrial vehicles markets in the South American continent and one of the major markets worldwide. The Santo André plant that became part of the Group 80 years ago is Pirelli’s production and technological core in Brazil.

80_anni_di_Pirelli_in_BrasilePirelli’s 80 year presence in Brazil was celebrated with a special event & exhibition titled: “80 years of history. A way to leadership” which highlighted the business landmarks of the Group in Brazil where Pirelli is active. Industry first and foremost, but also sports, communications as well as social and cultural events that left a mark within the country’s history and are still often remembered across the world.

Brazil is a critical market for Pirelli’s Tyre business: in 2008, it accounted for 33% of the overall sales that were over 4,1 billion Euros. Pirelli can count on an absolute leading position in both the OEMs and replacement business and the Group has a distribution network of over 600 exclusive sales outlets.

Out of the 23 Pirelli Tyre facilities, 7 are located in the Latin American continent and five of them are in Brazil. 90% of Pirelli Tyre’s Latin American production is made in Brazil, while 35% of the country’s production is being exported.

Pirelli’s R&D is into «sustainable development» in Brazil too, in line with the «Green Performance» goals of its 2009-2011 Industrial Plan. In agreemnt with the local authorities, the Group will purchase natural rubber produced with eco-sustinable processes in the Xapuri region with the purpose of protecting the environment as well as contributing to the economic development of the natives.

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