From 14 until 17 June, Pirelli will be at Pitti Immagine Uomo, one of the world’s most important fashion events of the year. The company will present its new PZero clothing and footwear collections, demonstrating all its class with the innovative Spring/Summer 2012 range in the purest spirit of the brand, which evokes power, technology and enthusiasm for sport, values that have always singled it out.
There are many sources of inspiration: from Formula 1 to cycling to the whole history of the Pirelli brand.
Among the most interesting new items is the paddock jacket, re-elaborated in a bomber of a cotton and nylon fishing yarn blend; the anti-rain rainbow, ideal for sudden summer showers; the bikepolo, inspired by the most contemporary expressions of cycling; the lucky numbers, decorations of powerful emotional content for application to all garments.
Then finally there is the world of footwear, in which Pirelli has always been successful with its PZero brand. All eyes will be on the super-light sneaker, which weighs just 250 grams and has been inspired by Formula 1, its comfort on an equal footing with its urban mobility.