Investor Channel is the communication channel between Pirelli and the financial community. Analysts, shareholders and web users can use the channel for direct dialogue with the Group. The blog is moderated by Pirelli Investor Relations.

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Pirelli has been active in Brazil since 1929, a country holding a leading position in both cars and industrial vehicles markets in the South American continent and one of the major markets worldwide. The Santo André plant that became part of the Group 80 years ago is Pirelli’s production and technological core in Brazil.

80_anni_di_Pirelli_in_BrasilePirelli’s 80 year presence in Brazil was celebrated with a special event & exhibition titled: “80 years of history. A way to leadership” which highlighted the business landmarks of the Group in Brazil where Pirelli is active. Industry first and foremost, but also sports, communications as well as social and cultural events that left a mark within the country’s history and are still often remembered across the world.

Brazil is a critical market for Pirelli’s Tyre business: in 2008, it accounted for 33% of the overall sales that were over 4,1 billion Euros. Pirelli can count on an absolute leading position in both the OEMs and replacement business and the Group has a distribution network of over 600 exclusive sales outlets.

Out of the 23 Pirelli Tyre facilities, 7 are located in the Latin American continent and five of them are in Brazil. 90% of Pirelli Tyre’s Latin American production is made in Brazil, while 35% of the country’s production is being exported.

Pirelli’s R&D is into «sustainable development» in Brazil too, in line with the «Green Performance» goals of its 2009-2011 Industrial Plan. In agreemnt with the local authorities, the Group will purchase natural rubber produced with eco-sustinable processes in the Xapuri region with the purpose of protecting the environment as well as contributing to the economic development of the natives.

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A 7 million euro contract to eliminate 44 tonnes per year of fine dust on Piedmont. The Piedmont Regional Government, as part of its plan to improve air quality, has chosen Pirelli Eco Technology to modernise local public transport vehicles. The Pirelli Group company, which works on technologies to control polluting emissions, to install a latest generation antiparticulate filter system, fruit of an innovative technology that can reduce fine power emissions by at least 90%, and carbon dioxide emissions by 50%, on 879 regional buses

RetrofitThe work to install the new filters on the whole fleet of Piedmont buses will be completed by the end of September 2009. And the concrete results will be immediate. Thanks to the new Pirelli filtering system, the standard of emissions on the regional buses will exceed Euro regulation 5. In terms of pollution, the initiative translates into 44 tonnes of fine dust less every year, over the whole Region, with 19 just in the city of Turin. The agreement between the Piedmont Regional Government and Pirelli Eco Technology represents a further Pirelli contribution to the environment.

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