The Pirelli, ‘Autostrade per l’Italia’ and ‘Telepass’ presented on 16 June 2010 the summer highway safety campaign, “Safe&Go“, with Italy’s Minister of Infrastructure and Transport.
The prevention and awareness campaign is aimed at all drivers who use the Autostrade per l’Italia network with the objective of making the holiday period safer for everyone. The project will begin on the weekend of 19-20 June and end on the weekend of 28-29 August.
During the weekends of the campaign, specialized technicians will offer complete tyre check-ups free of charge at Pirelli check points located at key points in the Autostrade per l’Italia network, checking pressure and evaluating wear on the outside of the tyres, as well as measuring remaining tread. Check-ups will be completed with the presentation of a certificate that indicates the tyre’s overall condition. Additionally, drivers will receive informational material regarding proper tyre maintenance and they will also receive instruction in the use of a thickness gauge. This tool, which will be given free to every driver, can be used to check the remaining tread level without needing to visit a mechanic. By law, tyre tread must be greater than 1.6 millimetres.
Tyre quality and proper tyre maintenance are two of the most important elements in terms of preventing highway accidents. As numerous field tests have shown, not enough attention is paid to tyres. According to a recent study carried out by Federpneus and Assogomma with the assistance of the Highway Police, over 50% of Italians travel with under-inflated tyres or tyres that are worn or damaged or even not approved for use.
This project also includes an incentive campaign totally financed by Pirelli. These incentives call for a contribution of up to Euro 170 for those who to decide to replace their worn or unsuitable tyres with new Pirelli tyres by 14 August 2010. In fact, the safety incentive also provides for an additional Euro 100 discount on successive purchases (by 31 May 2011) of a train of tyres and the additional possibility to gain up to Euro 70 in highway toll bonuses for those that have Telepass Premium.
All over the world, the name Pirelli is synonymous with high performance and safety. Highway safety and environmental protection make up the key elements of the Green Performance strategy, the foundation for the Group’s industrial and commercial decisions. Pirelli’s efforts in terms of highway safety include numerous training and informational projects, but are especially focused on continuous research and application of innovative technological solutions that support sustainable mobility.
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