Pirelli has been active in Brazil since 1929, a country holding a leading position in both cars and industrial vehicles markets in the South American continent and one of the major markets worldwide. The Santo André plant that became part of the Group 80 years ago is Pirelli’s production and technological core in Brazil.
Pirelli’s 80 year presence in Brazil was celebrated with a special event & exhibition titled: “80 years of history. A way to leadership” which highlighted the business landmarks of the Group in Brazil where Pirelli is active. Industry first and foremost, but also sports, communications as well as social and cultural events that left a mark within the country’s history and are still often remembered across the world.
Brazil is a critical market for Pirelli’s Tyre business: in 2008, it accounted for 33% of the overall sales that were over 4,1 billion Euros. Pirelli can count on an absolute leading position in both the OEMs and replacement business and the Group has a distribution network of over 600 exclusive sales outlets.
Out of the 23 Pirelli Tyre facilities, 7 are located in the Latin American continent and five of them are in Brazil. 90% of Pirelli Tyre’s Latin American production is made in Brazil, while 35% of the country’s production is being exported.
Pirelli’s R&D is into «sustainable development» in Brazil too, in line with the «Green Performance» goals of its 2009-2011 Industrial Plan. In agreemnt with the local authorities, the Group will purchase natural rubber produced with eco-sustinable processes in the Xapuri region with the purpose of protecting the environment as well as contributing to the economic development of the natives.