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Investor Channel is the communication channel between Pirelli and the financial community. Analysts, shareholders and web users can use the channel for direct dialogue with the Group. The blog is moderated by Pirelli Investor Relations.


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UNVEILED IN LONDON THE MYTH OF 'THE CAL' 2010

calendario 2010The 2010 Pirelli Calendar was given its world preview in London: 30 images of Eros, playful and pure, set in Brazil, created by Tony Richardson, the celebrated American photographer noted for his provocative and transgressive style.
The setting for this anxiously awaited appointment with ‘The Cal’ was the ancient and suggestive 19th century Old Billingsgate building on the banks of the Thames, where the press, guests and collectors from all over the world gathered to celebrate the launch of the 37th  edition of the legendary calendar.
 Figures without frills, away from the complicated and artificial context of trends. Terry Richardson’s photographs are simple and not retouched, in which naturalness prevails over technique and becomes the key to undressing the women portrayed by the sophisticated models of today’s fashion and capture the more radiant side of femininity. The environment in which the pictures were taken was without show or artificial staging in order to achieve simplicity and the essential. Clear homage and reference to their origins in the first editions by Robert Freeman (1964), Brian Duffy (1965) and Harry Peccinotti (1968 and 1969).

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PIRELLI, THE NUMBER 1 BRAND IN BRAZIL

top fo mindThe “Top of Mind” survey recognises Plunga as the queen of all brands, also confirming its leadership in the tyre sector.
Among all brands from all sectors, Pirelli is definitively the most recognised brand by Brazilian consumers, according to the “Top of Mind” survey, a reliable market research survey conducted by the editorial team Folha de Sao Paulo since 1991, which determines the most heavily influential brands in consumers.
The survey based on 6,000 interviews carried out in August throughout 160 cities in Brazil and aimed at a public with age of over 16 years, confirms Pirelli as the most recognised brand from the tyre sector by men and women with a percentage of 42%, a historical record for this product sector, introduced in the survey in 2002.
Compared to last year, Pirelli obtained a further advantage against its main competitor, reaching a spontaneous recall of almost 5 times more.


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EIGHTY YEARS IN BRAZIL, THE STORY IS TOLD ON THE WEB

80_anni_di_Pirelli_in_Brasile web-The celebrations for Pirelli’s 80th year anniversary in Brazil continue.
The story of Plunga in Brazil is told on the web at www.pirelli.com.br/80anos, from the 30s until today through its manufacturing facilities, products, plantations, market successes and commitments in the country’s culture, sport and society.
The Italian flag flies high above the ship that began this internet journey.  A tyre narrator welcomes visitors and accompanies them throughout the years in the places built by Pirelli, while sound effects and music recall the most significant events, along with a video and multimedia material that describe the most important stages of the company. It is a young and dynamic description of a company that has reached 80 years, but preserves the flavour and freshness of “being Brazilian in Brazil”.


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