APPLAUSE FOR DIABLO ROSSO IN A WEEKEND PACKED WITH EVENTS

The excitement of Superbike began on Thursday 9 June at the Misano circuit. For that evening, the starting grid was turned into a real red carpet for the Superbike Gala Dinner.
A new event that had the merit of bestowing elegance, effectiveness and good taste on those who attended. Organised by the staff of Infront Motor Sports, Pirelli and Alfa Romeo supported the initiative, actively contributing to the success of the evening.
A long red carpet opened the road from the gates towards the starting grid on which four tables were laid, pleasantly decorated for each grid row. On the adjacent grass were over 2,500 candels: a lighting spectacle enjoyed by almost 300 guests including the teams, riders, photographers and press from all over the world, plus important guests and a large number of authorities.
An evening under the banner of worldliness, unforgettable for the original location, at which Pirelli had to be present.
On Sunday 12 June at San Marino circuit, Carlos Checa scored his third double victory of the season, staking his claim in no uncertain terms at the mid-way point to the possibility of winning the 2011 World Superbike Championship.
This is what the rider said as he sat astride his Ducati: “It has been a fantastic weekend. We expected to be competitive, but not at this level. We did the maximum and we have been able to achieve the maximum. The temperature was higher in race two, so we chose different Pirelli tyres, which turned out to be the right ones”.

PIRELLI EXPANDS THE “GREEN” RANGE WITH CINTURATO P1, THE PREMIUM TYRE FOR SMALL AND MEDIUM-SIZED CARS

Pirelli presents Cinturato P1, the high-tech “green” tyre developed for small and medium-sized cars, which guarantees lower, performance on every surface and is environmentally friendly. The new addition to the Cinturato family was tested at its world premiere by the European media in Puglia, on a route winding through olive trees, beautiful villages and the Adriatic coast. Cinturato P1, soon to be launched also in Latin America and Asia, will be available on the European spare parts market by the end of 2011 in sizes ranging from 14” to 16” and has already been selected as original equipment by BMW.
Cinturato P1 expands Pirelli’s “green” range and includes Pirelli technology developed for its Ultra High Performance tyres: Cinturato P1 was designed according to the already successful state-of-the-art standards of Cinturato P7 and developed at Pirelli’s Research and Development center in Milan, where Formula 1 tyres are also devised.
The DNA of Cinturato P1 thus summarizes the “green” characteristics of Cinturato and Scorpion Verde, the eco-friendly tyre studied for Suvs and Crossover vehicles, and the technology studied for the P Zero family.
Safety, driving pleasure, attention to the environment and versatility are the four key characteristics of Cinturato P1, perfectly in line with new market requirements: performance seen as safety, energy efficiency and low environmental impact. Cinturato P1 is the tyre designed to comply with the coming 2012 UE Directive and label: in the first official tests, the new Pirelli tyre distinguished itself in terms of fuel savings and noise reduction, two key parameters to ensure a high “environmental score”. Thanks to its 15% lower weight and the choice of innovative technological solutions, the new Cinturato achieves a reduction in rolling resistance of up to 25%. Also in “green” terms, Cinturato P1 reduces external noise by 1,5 dB and inner noise by 1dB, improving ride comfort and driving pleasure. The P1’s eco-friendly character is matched by its high technological content: in some sizes, the new tyre is available also in the Run Flat version, which provides continual mobility.
The new Cinturato reinforces Pirelli’s “Green Performance” strategy – “green” products accounted for 36% of sales in 2010 – and accounted for 27% of the total sales worldwide. This makes the Cinturato eco-friendly range the Group’s most important and one that is destined to grow, in line with the expected growth of the “Green Performance”.

HALL OF FAME: PIRELLI AGRO SUPERSTAR IN AMERICA

The world’s major manufacturers are promoting Pirelli. After Toyota, the latest is John Deere, one of the largest agricultural and construction machinery producers in the world, which has assigned its maximum recognition to Pirelli Agro BU.

Entry into its Hall of Fame is conceded each year by John Deere only to those suppliers that have confirmed the excellence of their products and services over a five year period. Pirelli Agro Brazil has won the North American company’s world excellence award as best supplier for the fifth consecutive year.

“This is a most important moment in the history of our partnership”, said David Everitt, president global tractor and turf production at John Deere. “Pirelli enters our Hall of Fame: only a few companies in the world have reached that level of performance and our hope is to further reinforce our partnership through development programmes in other geographical areas”.

It is the first time that a tyre supplier has received such prestigious recognition and it is an achievement of great satisfaction to our business unit specialised in the production of tyres for agricultural machines, earthmovers and forklift trucks.

“If we have been able to achieve such a coveted award it is thanks above all to the great professionalism of our Agro BU team in Brazil. It is a distinction that must further stimulate us for the challenges that lie ahead”, commented Mario Bernabai, commercial director, AGRO/EM BU.

 The presentation ceremony took place on 3 March at Moline, Illinois, in the United States, home of the John Deere headquarters. The award was presented to Fernando Ruoppolo, OE director, Pirelli Latam and Mario Bernabai.