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Pirelli is the real front runner at the Frankfurt Motor Show, with its P Zero and P Zero Corsa embellishing the new models of some of the world’s most prestigious car manufacturers.
The Porsche Carrera 911 is fitted with P Zero in sizes 245/35ZR20 and 295/30ZR20, tyres that exalt the performance of this supercar, at the same time offering driving satisfaction and safety.
The splendid Ferrari 458 Spider is also shod with P Zero, while the Lotus Exige is on 205/45ZR17 and 265/35ZR18 P Zero Corsas.
The elegant Maserati Kubang wears P Zeros in size 295/49R2, while the Lamborghini Gallardo SuperTrofeo Stradale is well up to the mark with P Zero Corsas in sizes 235/35ZR19 and 295/30ZR19.
The excitement of Superbike began on Thursday 9 June at the Misano circuit. For that evening, the starting grid was turned into a real red carpet for the Superbike Gala Dinner.
A new event that had the merit of bestowing elegance, effectiveness and good taste on those who attended. Organised by the staff of Infront Motor Sports, Pirelli and Alfa Romeo supported the initiative, actively contributing to the success of the evening.
A long red carpet opened the road from the gates towards the starting grid on which four tables were laid, pleasantly decorated for each grid row. On the adjacent grass were over 2,500 candels: a lighting spectacle enjoyed by almost 300 guests including the teams, riders, photographers and press from all over the world, plus important guests and a large number of authorities.
An evening under the banner of worldliness, unforgettable for the original location, at which Pirelli had to be present.
On Sunday 12 June at San Marino circuit, Carlos Checa scored his third double victory of the season, staking his claim in no uncertain terms at the mid-way point to the possibility of winning the 2011 World Superbike Championship.
This is what the rider said as he sat astride his Ducati: “It has been a fantastic weekend. We expected to be competitive, but not at this level. We did the maximum and we have been able to achieve the maximum. The temperature was higher in race two, so we chose different Pirelli tyres, which turned out to be the right ones”.
Pirelli presents Cinturato P1, the high-tech “green” tyre developed for small and medium-sized cars, which guarantees lower, performance on every surface and is environmentally friendly. The new addition to the Cinturato family was tested at its world premiere by the European media in Puglia, on a route winding through olive trees, beautiful villages and the Adriatic coast. Cinturato P1, soon to be launched also in Latin America and Asia, will be available on the European spare parts market by the end of 2011 in sizes ranging from 14” to 16” and has already been selected as original equipment by BMW. Cinturato P1 expands Pirelli’s “green” range and includes Pirelli technology developed for its Ultra High Performance tyres: Cinturato P1 was designed according to the already successful state-of-the-art standards of Cinturato P7 and developed at Pirelli’s Research and Development center in Milan, where Formula 1 tyres are also devised.
The DNA of Cinturato P1 thus summarizes the “green” characteristics of Cinturato and Scorpion Verde, the eco-friendly tyre studied for Suvs and Crossover vehicles, and the technology studied for the P Zero family.
Safety, driving pleasure, attention to the environment and versatility are the four key characteristics of Cinturato P1, perfectly in line with new market requirements: performance seen as safety, energy efficiency and low environmental impact. Cinturato P1 is the tyre designed to comply with the coming 2012 UE Directive and label: in the first official tests, the new Pirelli tyre distinguished itself in terms of fuel savings and noise reduction, two key parameters to ensure a high “environmental score”. Thanks to its 15% lower weight and the choice of innovative technological solutions, the new Cinturato achieves a reduction in rolling resistance of up to 25%. Also in “green” terms, Cinturato P1 reduces external noise by 1,5 dB and inner noise by 1dB, improving ride comfort and driving pleasure. The P1’s eco-friendly character is matched by its high technological content: in some sizes, the new tyre is available also in the Run Flat version, which provides continual mobility.
The new Cinturato reinforces Pirelli’s “Green Performance” strategy – “green” products accounted for 36% of sales in 2010 – and accounted for 27% of the total sales worldwide. This makes the Cinturato eco-friendly range the Group’s most important and one that is destined to grow, in line with the expected growth of the “Green Performance”.
Pirelli is the real front runner at the Frankfurt Motor Show, with its P Zero and P Zero Corsa embellishing the new models of some of the world’s most prestigious car manufacturers.
