The double A makes its truck debut

It’s time for new arrivals from Pirelli Truck.

The ST:01™ Neverending™ Energy™, our tyre developed specifically to equip trailers and semi-trailers, has taken its place in the European market.

A debut that has already attracted its first success, given that it is the first Pirelli range to acquire the double class A of the European Label for its rolling resistance, and wet grip.

Generating fewer emissions, the ST:01™ Neverending™ Energy™ line combines safety with energy saving, while maintaining optimum performance in terms of mileage and wear rate, which are typical of a truck tyre.

These are the strong points of the ST:01™ Neverending™ Energy™:
- An innovative tread pattern
- A bi-strata technology tread compound with a high silica content, which reduces heat generation and, therefore, rolling resistance as well as ensuring greater resistance to cuts and provides a higher mileage.
- The tyre’s profile, geometry of its sidewalls and beads are new.

By the end of 2012, the first size of the new ST:01™ Neverending™ Energy™ (385/65 R 22.5) will go on sale and the 385/55 R 22.5 will become available in January.

An extremely important result, which is in line with Pirelli’s key strategy of providing ever greater driving safety together with high quality and innovation.

PORSCHE AWARDS PIRELLI

The prestigious German carmaker has awarded Pirelli as best supplier in the “Material for Production” category of the 2011 Porsche Supplier Award.

The award is motivated by the appreciation of Pirelli’s efforts and reliability in the management of new projects; Porsche highlighted the extraordinary flexibility in meeting its requirements during the development of the latest versions of Porsche Carrera and Boxster.

Maurizio Boiocchi, Chief Technical Officer of Pirelli, said: “We are very happy with this prize and proud to be among Porsche’s top suppliers. This award gives us great motivation, also to pursue or goal of being global Premium leader by 2015”

MAJOR RECOGNITION FOR PIRELLI BRAND IN PEKING

Pirelli China receives the Best Enterprise Brand Image Award

Last Wednesday (20 June) Pirelli was presented with a prestigious prize in Peking: it was the 2012 Best Enterprise Brand Image Award at the summit on finance, one of the most important business events of the year.

China’s growing economic strength was the main theme of the event, which focused on four key elements: green, innovation, reputation and development. During the summit, the results were discussed of the great improvements that have been made in China as a protagonist, with the spotlight on the progress of the green economy, innovation of businesses and sustainable development.

In this context, Pirelli has taken great steps forward in reinforcing the notoriety of its brand, as it has with its reputation, partly as a result of its involvement in motor sport sponsorship and our marketing activity.

Factors which have made a tremendous contribution to China’s economic development.