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PIRELLI PREMIUM TECHNOLOGY ON DISPLAY AT DETROIT MOTOR SHOW

Some of the most eagerly-anticipated new model launches at the 2014 NAIAS Detroit Motor show are equipped with Pirelli tyres and especially the P Zero product family, catering for the world’s most sophisticated drivers.

Among these is the latest Mustang, iconic car model from US manufacturer Ford, fitted with “all season” tyres designed specifically for the North American market: the P Zero All Season.

As for the Las Vegas motor show in November, Pirelli stands out in Detroit as one of the preferred tyre brands by the world’s top car makers in the Premium and Prestige segment.

Over the last 3 years our portfolio of homologations for the North American market grew 4-fold; among the automakers which chose our tyres as original equipment, besides the top European Premium brands such as Audi, BMW and Mercedes, are domestic brands such as Cadillac and Ford.

The importance of the North American market to Pirelli is shown in the recent decision to build a factory in Silao, Mexico, which will mainly supply US-built German cars as well as sporty domestic car models and SUVs.

Pirelli’s growth strategy in the United States is based upon a close collaboration with automakers and, in particular, on the development of All Season products, designed to answer to the specific needs of the local market. The All Season product range includes the P Zero All Season for sporty premium cars, the Cinturato P7 All Season for premium cars and the Scorpion Verde All Season for SUVs. Pirelli’s product range for North America also includes the Cinturato P7 Plus and the Scorpion Verde All Season Plus for the demanding replacement channel.

Categories: Innovation Pirelli


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1 news Wednesday, January 15th, 2014