17/06/2011

INNOVATION IS IN OUR DNA

The National Award for Innovation was presented at Rome’s Quirinale Palace in the presence of the President of the Italian Republic, Giorgio Napolitano, and the Minister for Public Administration and Innovation, Renato Brunetta.
Among the protagonists was Pirelli, distinguished for its long industrial tradition together with its ability to innovate, quality of production and strength of its brand
The Pirelli MIRS Processes won the award for innovation in the industry and services sector (large industrial groups of international significance).
A prestigious award received by Dr. Marco Cantù, one of the inventors of the patent, in the presence of Gianni Mancini, who represented Pirelli as head of process innovations (Next MIRS).
The award was made for “the invention of a new tyre production process, starting with thin strips of rubber on a drum, which permit the maximum control of the geometry of the rubber placed on it and the phases of vulcanisation”.
The 2011 was the sixth such awards ceremony, which has as its principal objective the enhancement and support of the best innovative and creative ability of companies, universities, public administrations, bodies and individual inventors, also with a view to favouring the growth of the culture of innovation in Italy.