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Pirelli presents Cinturato P1, the high-tech “green” tyre developed for small and medium-sized cars, which guarantees lower, performance on every surface and is environmentally friendly. The new addition to the Cinturato family was tested at its world premiere by the European media in Puglia, on a route winding through olive trees, beautiful villages and the Adriatic coast. Cinturato P1, soon to be launched also in Latin America and Asia, will be available on the European spare parts market by the end of 2011 in sizes ranging from 14” to 16” and has already been selected as original equipment by BMW.
Cinturato P1 expands Pirelli’s “green” range and includes Pirelli technology developed for its Ultra High Performance tyres: Cinturato P1 was designed according to the already successful state-of-the-art standards of Cinturato P7 and developed at Pirelli’s Research and Development center in Milan, where Formula 1 tyres are also devised.
The DNA of Cinturato P1 thus summarizes the “green” characteristics of Cinturato and Scorpion Verde, the eco-friendly tyre studied for Suvs and Crossover vehicles, and the technology studied for the P Zero family.
Safety, driving pleasure, attention to the environment and versatility are the four key characteristics of Cinturato P1, perfectly in line with new market requirements: performance seen as safety, energy efficiency and low environmental impact. Cinturato P1 is the tyre designed to comply with the coming 2012 UE Directive and label: in the first official tests, the new Pirelli tyre distinguished itself in terms of fuel savings and noise reduction, two key parameters to ensure a high “environmental score”. Thanks to its 15% lower weight and the choice of innovative technological solutions, the new Cinturato achieves a reduction in rolling resistance of up to 25%. Also in “green” terms, Cinturato P1 reduces external noise by 1,5 dB and inner noise by 1dB, improving ride comfort and driving pleasure. The P1’s eco-friendly character is matched by its high technological content: in some sizes, the new tyre is available also in the Run Flat version, which provides continual mobility.
The new Cinturato reinforces Pirelli’s “Green Performance” strategy – “green” products accounted for 36% of sales in 2010 – and accounted for 27% of the total sales worldwide. This makes the Cinturato eco-friendly range the Group’s most important and one that is destined to grow, in line with the expected growth of the “Green Performance”.

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