ARCHIVE

Investor Channel is the communication channel between Pirelli and the financial community. Analysts, shareholders and web users can use the channel for direct dialogue with the Group. The blog is moderated by Pirelli Investor Relations.

Share to Facebook Share to Linkedin Share to Twitter More...

PZERO DRESSES MEN LIKE SUPERMAN BUT WITH THE CLASS OF CLARK KENT

The protagonist of the collection is the SUPER-GUM. Kevlar has joined the Pirelli PZero collection, a material five times stronger than steel, which, blended with rubber, creates a new discovery of synthesis: Super-gum. The star of the collection is the Clerk-gum, a raincoat inspired by the world of comics. It is made of stretch gabardine with a waterproof, windproof, breathable membrane in recyclable polyethylene. Rain resistant, but with style.
In men’s footwear for the next winter PZero offers two new models as well as continuations which are constantly updated: the newcomers are: P SKA-KER and London GUM.
The former are low sneakers ‘borrowed’ from the world of the skateboard, ideal for ensuring urban mobility. The City, the London of the lords and the ‘bad boys’ have inspired the London GUM boot. Particular aspects of this footwear are the swallow tails of the Anglo-Saxon tradition, surmounted by yellow fluo rubber ribbons.
The colours selected are: rubber black, navy blue, anthracite, military green and PZero red.

Categories: Innovation PZero


Write a comment »

Insert a comment 

Comment form

CAPTCHA image

Pirelli values your privacy. The information you submit is subject to our privacy policy in accordance with the Italian privacy law (art. 13 - D.Lgs. 196/03).