‘Mythology’: the new Cal

“Mythology”, the 2011 Pirelli calendar, was presented today at the Stanislavsky and Nemirovich-Danchenko Theatre in Moscow. The 37th edition of the ‘The Cal’ has been produced by the creative genius Karl Lagerfeld, artist and aesthete, who is acclaimed throughout the world.

‘Mythology’ reflects one of Lagerfeld’s most deep-rooted passions for the legends and myths of Greco-Roman mythology, for the story of the origin of man and the world through the adventures of gods and goddesses, heroes and heroines. In a journey back in time via the universal language of photography, ‘Mythology’ takes us back to the roots of classic civilisation and reconciles the Pirelli calendar with the Old Continent, where the company was established almost 140 years ago and became a multinational with a presence in more than 160 countries across the world.

In the 36 pictures that comprise the 2011 calendar, the 21 protagonists comprising 15 female and five male models plus, American actress Julianne Moore, portray 24 themes, among them divinity, heroes and myths. All of the photographs are in black and white, to give character to the images and to underline the beauty of the bodies through the strong chromatic contrast. Lagerfeld’s eye offers ‘sculptured’ pictures, both from the points of view of aesthetic rigour and continuous appeal of the art of sculpture and his classic precepts.

PEERS & MARKETS

Enduring fears about the situation in Ireland forced prices down in the week 22 to 26 November 2010.
In terms of sector, financial securities were hit particularly hard (banks –4.9%, insurance companies –4.5%).

 The tyre segment was uncertain, after the downgrading of the sector by HSBC in view of the recent rally in natural rubber prices.

Pirelli closed the week at € 6.1, in line with Continental, Michelin fell by 2.4%. Pirelli volumes were in line with the average for the last month.
Pirelli upgraded by Equita (BUY, target price from €7.2 from €7.0). The broker has a positive view on the MoU signed with Russian Technologies and Sibur Holding to develop joint activities in the tyre and steelcord sectors, and in the supply and production of synthetic rubber derivatives in Russia.
Following Equita, the agreement will allow Pirelli to rapidly enter the Russian market with a technology compatible with Pirelli standards

PIRELLI 'BEST BRAND 2010'

For the fifth consecutive year, Pirelli has won the 2010 Best Tuning Cars &Best Brands competition, the much-loved contest in which readers of Auto Illustrierte (AI), the prestigious independent Swiss motoring magazine, take part. Having convinced more than 1,600 of the publication’s readers, Pirelli has been proclaimed the best tyre brand of the year.